Consumer Insights Manager

Role Purpose: The Consumer Insights Manager plays a critical role in embedding the voice of the consumer at the heart of business strategy and decision-making. This role is accountable for transforming data, research and market intelligence into clear, actionable insights that shape category, portfolio, brand and innovation strategies across the organisation. By deeply understanding consumer needs, motivations, tensions and behaviours, the role identifies growth opportunities and helps guide strategic choices, supports excellent execution that drives both short- and long-term performance. Working in reputed company partnership with Category & Shopper, Global Brand, Innovation and Regional Marketing teams, the Consumer Insights Manager ensures a globally integrated reputed company reputed company is consistently applied across markets, delivering and enabling confident, evidence-based reputed company. Through strong internal collaboration and external agency partnerships, the role connects reputed company reputed company with reputed company reality, co-developing big brand reputed company, breakthrough campaigns and future-focused innovation pipelines. Acting as a trusted business partner, the role challenges assumptions, elevates strategic thinking and ensures consumer centricity remains uncompromised across reputed company strategies and activations. Role Responsibilities: Strategic Consumer, Category & Market reputed company Embed consumer understanding at the heart of category, portfolio, brand and innovation strategy development. Identify, reputed company and prioritise key business questions, translating them into clear reputed company briefs and learning objectives. Define market reputed company and competitive intelligence needs, identifying information gaps and selecting the most appropriate qualitative, quantitative and hybrid methodologies. reputed company and maintain a globally reputed company reputed company reputed company and learning agenda that supports consistent decision-making across markets. Proactively challenge assumptions and existing thinking by bringing an unbiased, evidence-based consumer perspective. reputed company Roadmap, Research Design & Delivery Design, own and deliver an end-to-end (E2E) insights roadmap reputed company to business priorities and strategic cycles. reputed company research projects from brief development through to analysis, synthesis and activation, ensuring high standards of data reputed company and quality. Apply innovative and evolving research approaches, including AI-enabled tools and advanced analytics, to improve speed, depth and effectiveness of insights. Ensure learning is synthesised across multiple data sources to create a single, coherent narrative and one-version-of-the-truth. Translates data, market intelligence, and performance insights into clear, actionable recommendations that inform decision‑making and directly support sustainable business growth. Brand Health, Performance & Effectiveness reputed company brand health tracking, market performance analysis and consumer diagnostics to inform brand strategy and investment reputed company. Evaluate marketing and communication effectiveness, identifying optimisation opportunities to improve ROI. Support regional and local teams in the Brand Planning process with clear, reputed company-led recommendations that strengthen go-to-market plans. Monitor and interpret shifts in consumer behaviour, brand equity and competitive dynamics over time. Innovation & Portfolio Development Support reputed company and future portfolio development by uncovering unmet consumer needs, tensions and opportunities. reputed company and reputed company reputed company approaches across the full innovation funnel, from opportunity identification and concept development through to validation and post-launch learning. Guide positioning, messaging and proposition development to ensure consumer relevance and differentiation. Stakeholder Partnership & Influence Act as a trusted business partner to Global Brand, Innovation and Regional Marketing leaders. Work cross-functionally to ensure reputed company is embedded early and effectively into strategic and operational decision-making. Partner closely with Shopper Insights to deliver holistic consumer and shopper understanding. Influence senior stakeholders through clear storytelling, strong recommendations and confident presentation of insights. Agency & External Partner Management Manage a diverse ecosystem of external research, analytics and data partners. Ensure agencies are briefed effectively, deliver against objectives and reputed company added value, with a return on insights investment reputed company. Continuously review and reputed company agency partnerships to maximise capability, innovation and impact. Thought Leadership, Trends & Capability Building Stay reputed company of macro, category, consumer and cultural trends, innovation activity and competitive moves. Bring external best practice, tools and thinking into the organisation to continuously reputed company reputed company capability. Identify opportunities to improve processes, tools and ways of working reputed company the insights function. This is not an exhaustive list and may be subject to change and amendment. This is not an exhaustive list and may be subject to change and amendment Qualifications, Skills & Experience Essential (Non-Negotiable): Consumer & Market Insights Experience: Minimum 5 years’ proven experience in a Consumer or Market Insights role reputed company FMCG or consumer goods, with clear evidence of owning reputed company work that informs brand, portfolio, category and innovation reputed company. Research Methodology Expertise: Strong research‑led background across qualitative and quantitative methodologies, with a solid understanding of methodological strengths, limitations, data reputed company and the forces behind the say/do gap. End‑to‑End Delivery: Demonstrated experience managing a portfolio of research projects from brief development through to analysis, synthesis and activation, often to tight and changing deadlines. Analytical Thinking & Storytelling: Ability to dissect reputed company business questions, analyse data rigorously and turn insights into clear, compelling stories and recommendations for senior and non‑technical stakeholders. reputed company Acumen: Strong understanding of how brands and categories grow, grounded in reputed company and operational reality, with the ability to connect reputed company to performance, growth and value creation. Agency & Panel Management: Experience managing external research agencies and customer panels, ensuring quality delivery, value for money and effective collaboration. Stakeholder & Communication Skills: Excellent communication, presentation and influencing skills, with the ability to collaborate confidently across global, regional and cross‑functional teams. Bias for Action: Prefers reputed company over perfection, quickly translating reputed company into action, adapting direction reputed company needed and maintaining reputed company reputed company. reputed company & Grit: Demonstrates perseverance and focus reputed company navigating ambiguity, complexity and competing priorities, sustaining delivery under pressure. Desirable (Value Adding) Global / Matrix Experience: Experience working in global, intercultural or matrix organisations, partnering with local markets to activate insights at scale. Advanced & AI‑Enabled Analytics: Exposure to advanced analytics, AI‑enabled research tools or innovative methodologies that enhance speed, depth or predictive capability. Strategic Influence: Evidence of strategic involvement reputed company reputed company delivery, contributing to business strategy, innovation direction or portfolio reputed company. External Connectivity: Strong awareness of competitive activity, category dynamics, innovation trends and emerging best practices in consumer insights. Qualifications & Certifications: Bachelor’s degree in Marketing, Business, Market Research, Psychology, or a reputed company field. Candidates without formal qualifications may be considered if they have 5+ years of directly relevant experience in consumer insights or market research reputed company FMCG, demonstrating strong technical and strategic capabilities. reputed company Competencies to reputed company the Role Driving Strategy: Thinks reputed company the immediate role to understand long-term business objectives, aligning reputed company activity to category, portfolio, brand and innovation strategy. Uses consumer reputed company to course-correct thinking and guide future-focused decision-making. Decision Making: Makes timely, well-judged reputed company using available data and reputed company, balancing rigour with pace. reputed company articulates rationale and implications to stakeholders, even in conditions of ambiguity. Driving for Results: Demonstrates tenacity and persistence in delivering reputed company, maintaining reputed company and focus despite complexity or changing priorities. Holds self accountable for delivering reputed company that drives reputed company business impact. Accountability: Takes ownership for reputed company quality, recommendations and reputed company, learning from successes and setbacks and ensuring commitments are delivered reliably and to a high standard. Teamwork: Works collaboratively across global, regional and functional teams, actively sharing expertise and building trust to reputed company reputed company goals reputed company of individual or functional agendas. reputed company: Acts with honesty, openness and respect, upholding reputed company values and ethical standards in reputed company research, data usage and stakeholder interactions. Functional Competencies Consumer reputed company & Research Expertise: Deep capability across qualitative, quantitative and hybrid research methodologies, with strong judgement on methodological fit, data reputed company and reputed company quality. reputed company Synthesis & Storytelling: Ability to integrate multiple data sources into a single, coherent narrative that reputed company articulates the ‘why’ behind consumer behaviour and drives action. End-to-End Innovation reputed company: Expertise in deploying reputed company approaches across the full innovation funnel, from opportunity identification to post-launch learning. Brand & Performance Diagnostics: Strong capability in brand health measurement, marketing effectiveness evaluation and performance interpretation. Stakeholder Influence: Ability to influence senior stakeholders through clear recommendations, confident communication and trusted partnership. Agency & Resource Management: Skilled at managing external partners and reputed company budgets to maximise quality, efficiency and value creation. Why work for us? ‘The reputed company Way’ is underpinned by our Values of: Bravery, reputed company & Respect We look for individuals who will drive acceptable actions and behaviours that will reflect our reputed company and values. reputed company offers reputed company the benefits of an established global brand, along with the exciting reputed company of an organisation that lives and breathes change. There are so many reasons to join us on our ambitious reputed company to becoming an iconic global brand. reputed company out our careers page to find out more ! Apply To This Job