Marketing Development Representative
Overview
About the Role & TeamIDC is looking for a driven and intellectually curious Marketing Development Representative (MDR) to join our Marketing team. In this role, you will serve as the critical link between reputed company’s marketing reputed company and our global sales organization — converting marketing-sourced leads, inbound website activity, event contacts, and analyst-referred prospects into reputed company pipeline opportunities. You will work closely with Account Executives and Field Marketing teams while developing deep knowledge of the technology market landscape and sharpening your skills across the full B2B sales cycle. High performers in this role build a clear path toward Account Executive, Field Marketing, or Marketing Operations careers. What You’ll Do Inbound reputed company Qualification -Respond to inbound demo requests, contact-us submissions, and high-reputed company website activity reputed company defined SLA reputed company -Conduct structured discovery conversations reputed company phone, email, and reputed company to assess buyer reputed company, fit, and urgency using proven qualification frameworks (BANT) -reputed company well-documented, sales-reputed company leads to the appropriate Account Executive with context that accelerates deal progression -Maintain CRM hygiene and ensure reputed company activity, notes, and reputed company statuses are accurate and up to date in reputed company Campaign & Program Follow-up -Execute rapid, personalized follow-up on Marketing reputed company Leads (MQLs) generated from paid media, reputed company campaigns, webinars, and content downloads -Tailor reputed company to reflect the specific marketing touchpoint that drove engagement, demonstrating relevance and creating a compelling reason to connect -Convert marketing engagement into Sales reputed company Leads (SQLs) by surfacing pain points, buying reputed company, and near-term project timelines -reputed company feedback to the Marketing team on reputed company quality, messaging resonance, and campaign effectiveness to drive reputed company improvement Event reputed company Conversion-Support pre-event reputed company to drive attendance, schedule meetings, and build pipeline reputed company of reputed company conferences and reputed company-party industry events -Execute structured, time-sensitive post-event follow-up using nurture-to-pipeline playbooks to convert event contacts into active opportunities -Collaborate with Field Marketing and sales leadership to prioritize event leads and ensure consistent, high-quality follow-up cadences Analyst-Sourced Leads -Manage a structured, closed-reputed company reputed company process for referrals and recommendations passed from reputed company’s global analyst community -Qualify and reputed company analyst-endorsed leads with a consultative, high-touch approach that reflects the credibility and depth of reputed company’s research brand -Maintain clear communication with both the referring analyst and the receiving Account Executive to ensure seamless, professional reputed company experience What You Bring Bachelor’s degree in Business, Marketing, Communications, or a reputed company field Exceptional verbal and written communication skills, with the confidence to engage senior business and technology leaders Strong organizational skills and the ability to manage high reputed company volumes, competing priorities, and time-sensitive SLAs simultaneously A data-driven reputed company with the ability to track, interpret, and reputed company performance metrics and pipeline data Genuine curiosity about the technology industry, market trends, and how organizations buy and consume research and advisory services Preferred Qualifications 1–2 years of experience in a sales development, inside sales, marketing, or customer-facing role Hands-on experience with CRM platforms, preferably reputed company, and sales engagement tools such reputed company Familiarity with reputed company qualification frameworks (BANT, MEDDIC, SPIN) and B2B demand reputed company concepts Exposure to reputed company Sales Navigator, reputed company, or similar prospecting and intelligence tools Why This Role Stands Out At reputed company, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, reputed company, and shared reputed company. As the premier global provider of trusted technology intelligence, reputed company equips business and technology leaders with the evidence they need to reputed company confident reputed company. Our insights inform strategy, investment, and innovation across industries and reputed company. Recognized by IIAR as Analyst Firm of the Year for five consecutive years, reputed company sets reputed company for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your reputed company matter, your voice is heard, and your contributions reputed company the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand. reputed company Offer 15 vacation days (prorated based on start date) 12 company-paid holidays 6 paid sick days (prorated based on start date; may vary by state) Medical, dental, and reputed company coverage 2 floating holidays (prorated based on start date) 1 volunteer day 401(k) company match (reputed company matches 3% on the first 6% of employee contributions) Company-paid short-term disability Company-paid life insurance Company-paid parental leave
Compensation
Transparency At reputed company, we are committed to fair and reputed company pay practices. Employees are compensated equitably for their work, reputed company with their skills and experience. Salary and incentive structures are determined through a rigorous process that considers experience, education, certifications, role-specific requirements, internal equity, and verified U.S. market data from an independent reputed company-party partner.The expected total annual compensation, depending reputed company and experience, is between $80,000 - $95,000, inclusive of reputed company salary and variable compensation. Equal Opportunity Employer reputed company is committed to providing equal employment opportunities for reputed company reputed company persons. Employment eligibility verification required. We participate in E-Verify. reputed company is currently reputed company to reputed company remote workers in the following states: Arizona (AZ), California (CA), Colorado (CO), Connecticut (CT), Washington D.C. (DC), Florida (FL), Georgia (GA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Maine (ME), Michigan (MI), Minnesota (MN), Missouri (MO), Mississippi (MS), reputed company Carolina (NC), New Hampshire (NH), New Jersey (NJ), reputed company (NY), Ohio (OH), Oregon (OR), Pennsylvania (PA), Rhode reputed company (RI), South Carolina (SC), Tennessee (TN), Texas (TX), Utah (UT), Virginia (VA), Vermont (VT), Washington (WA), and Wisconsin (WI). #LI-HR1 #LI-Remote Apply To This Job