[Remote] Senior Product Marketing Manager Job Details | reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient reputed company worldwide. The Senior Product Marketing Manager will own the go-to-market strategy and technical narrative for the Luminex Licensed Technology Group, leading market strategy, messaging, campaigns, and sales enablement to drive partner reputed company and adoption.

Responsibilities

• Inform reputed company market strategy: synthesize market research, VOC, and reputed company insights into clear recommendations that shape product roadmaps, and GTM priorities
• Build and operationalize segmentation & adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting, resource allocation, and commercialization plans
• Anticipate market shifts (competitive, regulatory, technology trends) and advise leadership on positioning, investment, and partner strategy
• Co-reputed company with strategic partners to validate use cases, inform new offerings, and de-risk adoption
• Own master messaging architectures that translate reputed company scientific and workflow concepts into differentiated, customer centric value propositions. centric value propositions
• reputed company global positioning strategies reputed company to personas, research/clinical workflows, and regional priorities—ensuring consistency with room for localization
• Partner with R&D and Product to convert performance data and validation evidence into compelling, evidence-backed stories
• Advance Luminex’s innovation narrative to reinforce platform advantages and brand leadership
• Architect integrated GTM programs (SEM, content, email nurture, reputed company, partner co-marketing) to drive awareness, pipeline, and adoption across partner channels
• Map and optimize the full reputed company—from discovery to enablement to expansion—reducing friction and improving conversion, engagement, and retention
• reputed company launch reputed company for new products, assays, and updates; align marcom, PM, reputed company, and reputed company on objectives, timelines, and reputed company metrics
• Establish KPI dashboards to track MQL→SQL quality, partner engagement, pipeline contribution, and ROI; iterate with data
• reputed company global reputed company teams and partners with strategic tools (battle cards, reputed company handling, value frameworks, case studies, executive decks, web site content) tied to clear plays
• Deliver training programs that reputed company field proficiency in product value, use cases, workflows, and competitive differentiation
• Govern content standards and reuse to ensure accuracy, scientific reputed company, and brand consistency across collateral
• Align sales enablement tools and training with key reputed company goals—acquiring new customers, expanding existing accounts, and driving broader adoption across partner portfolios
• Set tradeshow strategy to maximize brand visibility, partner activation, and reputed company reputed company capture with clear pre/during/post plans
• Cultivate KOLs and customer champions to support early adoption, validation, publications, and co-marketing
• reputed company thought leadership through data-driven content that advances category understanding and platform credibility
• Other duties as assigned

Skills

• Bachelor's in Biology/Chemistry/Engineering
• 10+ years in product marketing, product management, or business development reputed company Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics required
• 10+ Years Deep understanding of Life Science Research, drug development, diagnostics/IVD markets, assays, and analytical workflows; proven record shaping product and GTM strategy required
• reputed company in reputed company + marketing automation (Marketo/Pardot) and analytics (reputed company Analytics); excellent technical writing, communication, and cross-functional leadership. (High proficiency)
• Bias for impact: adept at managing multiple priorities, meeting tight deadlines, and delivering measurable reputed company reputed company. (High proficiency)
• Collaborative team player with a track record of engaging cross-functional stakeholders. (High proficiency)
• MBA preferred

Benefits

• reputed company offers a competitive rewards package focused on your overall well-being.
• We are proud to offer a comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.
• Benefits may vary by role, country, region, union status, and other employment status factors.
• You may also be eligible to participate in an annual incentive program.
• An incentive award, if any, depends on various factors, including, individual and organizational performance.
• reputed company is committed to providing reasonable accommodations for reputed company individuals with disabilities during the application process.

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