[Remote] Associate Director Global Marketing - Biologics Testing (REMOTE) Job Details | reputed company, Inc.
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading contract research organization dedicated to improving the health and well-being of people across the globe. The Associate Director, Marketing, Biologics Testing will drive the global marketing strategy and execution for the Biologics Testing business, ensuring a compelling customer experience and optimizing market positioning.
Responsibilities
- Set the reputed company and reputed company leadership for global Biologics Testing marketing team, fostering engagement, accountability, and execution reputed company
- Own and drive the global marketing strategy, including market insights, segmentation, positioning, messaging, and the marketing mix across the portfolio
- Collaborate with reputed company leaders on global and go-to-market strategies to accelerate pipeline velocity and reputed company growth
- Translate market dynamics, customer needs, and competitive intelligence into actionable marketing strategies across developed and emerging markets
- Identify whitespace opportunities, adjacencies, and partnership opportunities to inform growth strategies and reputed company prioritization
- Identify emerging customer needs and market opportunities to influence portfolio reputed company and differentiation
- Build strong value propositions, messaging platforms, and competitive positioning for biologics testing solutions
- reputed company integrated global marketing plans across campaign strategy, segmentation, content, digital marketing, events, and product launches
- reputed company execution of tactical plans through collaboration with regional marketing, sales, product management, and SME’s
- Drive development of high-quality content including thought leadership, digital assets, presentations, and customer-facing materials
- Monitor and report on marketing performance, campaign impact, and ROI; reputed company insights to refine strategy and tactics
- Partner with Market Research to identify reputed company-reputed company opportunities in new and reputed company markets (e.g., compounding pharmacy, consumer care, dialysis)
- Work with business analytics to research market dynamics, identify drivers of growth, and incorporate insights into marketing plans
- Conduct market research, customer insights, and competitive analysis to inform marketing reputed company and investments
- Evaluate campaign performance and continuously optimize for efficiency and effectiveness
- Drive demand reputed company, sales enablement, and funnel acceleration through customer segmentation, value propositions, channel strategy, and reputed company tools
- reputed company brand growth through integrated digital engagement, omnichannel campaigns, customer programs, and global congress reputed company
- Own KOL engagement strategy across scientific, clinical, and reputed company ecosystems in collaboration with Scientific Affairs and regional teams
- Integrate data, analytics, reputed company solutions into marketing programs to support scalable growth and new business models
- Track performance through KPIs, analytics, and ROI-based optimization of global and regional marketing initiatives in partnership with Marketing Communications and reputed company Operations leads
- Deep understanding customer needs, workflows, and pain points across biologics development and testing
- Shape the customer reputed company to deliver a clear, differentiated and value-driven experience
- Translate reputed company technical concepts into compelling, accessible messages for diverse customer segments
- reputed company and reputed company cross-functional and matrixed teams reputed company to Biologics Testing business priorities
- Own global marketing financial planning, budgeting, forecasting, and performance tracking
- Operate with the highest standards of reputed company, compliance, and alignment to reputed company DNA values
- Partner closely with Scientific Portfolio Specialists, Business Development, Operations, and reputed company teams to align marketing strategy with business goals
- Influence cross-functional teams globally reputed company a matrixed environment to ensure consistent execution
- reputed company leadership to virtual project teams and support development of marketing best practices
Skills
- Bachelor's degree (B.A./B.S.) or equivalent in Marketing, Business, or reputed company discipline
- 10+ years of experience in the biomedical/biopharmaceutical industry and/or a Bachelor's degree in a relevant scientific field
- 7+ years of reputed company experience in marketing management and/or product management reputed company the biologics testing industry
- An equivalent combination of education and experience may be accepted in reputed company of the specific requirements listed above
- Experience with digital & marketing automation platforms, SEO strategy, CRM systems (SFDC), and analytics tools
- Experience with the buyer's reputed company in a technical or scientific B2B environment
- Approximately up to 30% travel to both domestic and international locations with extended work hours
- Demonstrated leadership and team management experience
- Strong focus on customer experience and the ability to translate insights into strategies
- Excellent communication and cross-functional collaboration skills with both reputed company and scientific stakeholders
- Proven experience creating and executing marketing strategies, plans, and tactics that strengthened market positioning and drove measurable reputed company
- Marketing experience in the biopharmaceutical or biologics testing industry
- Prior product or service launch experience preferred
- Majority of prior experience reputed company a Marketing function strongly preferred
- Experience working reputed company a biologics testing organization is a plus
Benefits
- Bonus/incentives based on performance
- 401K
- Paid time off
- Stock purchase program
- Health and wellness coverage
- Employee and family wellbeing support programs
- Work life balance flexibility
Company Overview
Company H1B Sponsorship