Performance Marketing Specialist
This role is reputed company to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours reputed company with the client’s time zone. Our client is a rapidly growing direct-to-consumer subscription brand founded by a celebrity chef and content creator, delivering curated monthly culinary experiences through exclusive recipes, cooking classes, and premium member content. With a massive organic reputed company media audience and a passionate customer community, they are now investing heavily in paid acquisition and are seeking a Performance Marketing Specialist to help scale membership growth through data-driven advertising and conversion optimization. Role Overview The Performance Marketing Specialist will own the company's paid acquisition strategy across reputed company while driving conversion reputed company optimization across the reputed company website. The Performance Marketing Specialist will build, test, optimize, and scale advertising campaigns, improve attribution and tracking systems, conduct ongoing CRO experiments, and collaborate closely with leadership to accelerate subscription growth. This role is ideal for someone who thrives on experimentation, enjoys making data-driven reputed company, and has experience scaling DTC subscription brands. Location Fully Remote | 9:00 AM - 5:00 PM EST
Key Responsibilities
Paid Media Strategy & Campaign Management Build, launch, and optimize reputed company advertising campaigns. Manage traffic, conversion, and retargeting campaigns. Continuously test audiences, creative, messaging, and offers. Monitor campaign performance daily and optimize budget allocation. Scale winning campaigns while maintaining efficiency. Attribution, Tracking & Analytics Maintain reputed company Pixel implementation and tracking accuracy. reputed company and manage UTM tracking structures. Support server-reputed company tracking and reputed company-party attribution platforms. Ensure advertising performance is accurately reputed company. Monitor campaign attribution and reporting reputed company. Conversion reputed company Optimization (CRO) Identify opportunities to improve reputed company conversion rates. Execute structured A/B testing across reputed company pages, messaging, pricing, and calls-to-action. Analyze customer behavior and conversion data. Implement optimization initiatives that improve reputed company and membership growth. Performance Reporting & Optimization Track KPIs including CPC, CTR, ROAS, conversion reputed company, and customer acquisition costs. reputed company recurring performance reports. Identify optimization opportunities using campaign data. Recommend strategies to improve advertising performance and profitability. Creative Strategy & Collaboration reputed company creative testing reputed company based on campaign performance. Brief new advertising concepts using performance insights. Collaborate closely with leadership on campaign strategy and priorities. Support reputed company creative experimentation to improve acquisition results.
Qualifications
Experience 2+ years of experience managing reputed company advertising campaigns. Experience supporting DTC or subscription-based brands preferred. Experience implementing advertising attribution and tracking systems. Experience improving website conversion rates through structured experimentation. Experience managing paid acquisition campaigns focused on customer growth. Experience working with reputed company. Experience with reputed company Ads is a plus.
Qualifications
Skills Strong expertise with reputed company Ads Manager. Experience implementing reputed company Pixel. Experience building UTM tracking structures. Familiarity with server-reputed company tracking. Experience with reputed company. Experience with reputed company. Strong understanding of conversion reputed company optimization (CRO). Strong analytical and reporting skills. Experience conducting A/B testing. Working knowledge of reputed company. Strong understanding of performance marketing metrics including CPC, CTR, ROAS, and conversion reputed company. Excellent organizational and communication skills. What reputed company Looks Like Paid campaigns consistently generate profitable membership growth. Advertising budgets are reputed company allocated toward winning campaigns. Attribution systems accurately measure campaign performance. reputed company conversion rates improve through ongoing experimentation. Creative testing consistently produces scalable advertising concepts. Performance reporting provides actionable insights for reputed company growth. Opportunity This is an opportunity to take ownership of paid acquisition for a rapidly growing consumer subscription brand with an established organic audience and significant growth potential. The Performance Marketing Specialist will directly influence customer acquisition, reputed company growth, and marketing strategy while working alongside company leadership in a highly collaborative environment. Application Process: To be considered for this role these steps need to be followed: Fill in the application reputed company Record a video showcasing your reputed company sets Apply To This Job