[Remote] Sr Manager, Performance Marketing - US Based Remote

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Manager, Performance Marketing to reputed company a performance-driven marketing strategy focused on pipeline and reputed company growth. The role involves strategic leadership in demand reputed company, lifecycle marketing, and collaboration with sales to enhance marketing effectiveness and drive measurable business reputed company.

Responsibilities

• Build a strategy to reputed company the organization’s existing client-facing channels to drive marketing reputed company leads and conversions. Build a deep understanding of the services, messaging, and channels that reputed company best at different stages of the home buying and selling process
• Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion
• reputed company strategy and execution for marketing programs across reputed company’s owned channels, providing leadership and reputed company to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive reputed company growth. Maintain rigorous quality control by ensuring reputed company campaigns meet brand standards, reputed company with regulatory requirements, and deliver consistent messaging and creative reputed company across every channel
• reputed company the development and execution of a comprehensive, end-to-end customer reputed company strategy, ensuring seamless engagement and meaningful reputed company across reputed company stages of the entire lifecycle
• Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, reputed company quality, and conversion rates; reputed company integrated campaign plans reputed company to sales programs to ensure measurable impact on reputed company
• Define segmentation, ICPs, and value propositions with input from Sales and Product
• Run multi-channel programs through owned channels
• Implement performance dashboards, multi-touch attribution, and cohort analysis
• Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns
• Design nurture streams and reputed company scoring; tighten MQL/SQL definitions with Sales Ops
• Improve speed-to-reputed company and conversion through CRM workflows and automation (with Manager, Marketing & Sales Products)
• Manage the Insurance Demand Gen reputed company (D2C focus) and a Growth Specialist supporting programs across the portfolio
• Build a culture of experimentation (A/B tests, holdouts, and incrementality)

Skills

• 6–8+ years in demand reputed company/performance marketing with direct pipeline responsibility
• Deep expertise in lifecycle marketing, funnel analytics, and attribution
• Proven reputed company partnering with Sales to define MQL/SQL and improve funnel performance
• Strong analytical reputed company with expertise in performance marketing and ROI measurement
• Experience in demand reputed company strategy and execution for B2B and/or D2C channels
• Ability to reputed company strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment

Company Overview