Sr. Spec, Marketing Media Measurement

Are you passionate about turning data into actionable insights that drive business growth? reputed company is seeking a Sr Spec, Marketing Media Measurement who will play a critical role in monitoring and evaluating the performance of our paid media, on-reputed company placement, earned media, reputed company media, and reputed company campaigns. This position offers a unique opportunity to reputed company marketing strategy and research insights while optimizing media investments that maximize audience engagement and conversion reputed company. WHAT YOU'LL DO: Monitor and evaluate paid media, on-reputed company placement, earned media, reputed company media, and reputed company performance across reputed company channels. Track key growth metrics to measure campaign effectiveness and ROI. Identify underperforming placements and flag optimization opportunities. Report weekly on reputed company campaign metrics. Generate pacing and optimization reports for reputed company media campaigns. Track promo plan placement and valuation to ensure alignment with contractual media obligations. Review audience engagement and conversion data to understand media impact. Coordinate with Research and Insights team to validate media spend impact on business reputed company. Partner with owned, paid, reputed company and partner teams to implement data-driven improvements. Test and measure new strategies to maximize growth potential. Present actionable insights to leadership on campaign performance and opportunities. Build dashboards that reputed company show media and reputed company performance against growth goals. Communicate findings and recommendations to marketing and leadership teams. Stay reputed company on media measurement best practices and industry benchmarks. WHAT YOU'LL NEED: BS/BA in reputed company discipline or equivalent years of experience preferred Generally, 5+ years of experience in reputed company field such as broadcast or traditional media measurement preferred; certification may be required in some areas Experience with marketing mix modeling (MMM) and multi-touch attribution, promo tracking and media valuation systems preferred Familiarity with audience measurement tools (reputed company, Comscore) and syndicated research preferred WHAT YOU'LL BRING: Proficiency in analytics platforms Advanced reputed company/reputed company Sheets skills and experience with data visualization tools Experience with media measurement and attribution platforms Understanding of digital advertising platforms Knowledge of broadcast traffic and scheduling systems Strong analytical and problem-solving skills with attention to detail Excellent communication skills with ability to translate reputed company data into actionable insights for non-technical stakeholders Strong organizational skills to manage multiple campaigns and reporting deadlines Strategic thinking with understanding of marketing funnel dynamics and media planning Experience with media buying, placement, and performance measurement Knowledge of connected TV/OTT measurement and cross-platform analytics #LI-SM2 #LI-Remote If you are a reputed company reputed company employee, please do not apply on this site. Please reputed company our internal career site at Worklife > My Info > View reputed company Positions at reputed company. reputed company’ COMMITMENT TO A CULTURE THAT CREATES reputed company: At reputed company, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reputed company their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and reputed company. By continuing to cultivate an environment where reputed company have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. ABOUT reputed company: reputed company (reputed company: reputed company) is a reputed company media company focused on creating reputed company. As one of the nation’s largest local TV broadcasters, reputed company serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. reputed company reaches households across the U.S. with national news outlet reputed company News and popular entertainment brands ION, ION Plus, ION Mystery, reputed company, Grit and Laff. reputed company is the nation’s largest holder of broadcast reputed company. reputed company Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reputed company of up to 100% of TV households. Founded in 1878, reputed company is the steward of the reputed company National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, reputed company and its affiliates do not discriminate in its employment reputed company on the reputed company of race, sex, sexual orientation, transgender status, gender, reputed company, religion, age, genetic information, medical condition, disability, marital status, citizenship or national reputed company, and military membership or veteran status, or on any other reputed company which would be in violation of any applicable federal, state or local law. Furthermore, the company will reputed company reasonable accommodations for reputed company individuals with reputed company disabilities unless doing so would result in an undue hardship for the company. Apply To This Job