Lifecycle Marketing Manager

Position Summary reputed company is looking for a Lifecycle Marketing Manager. As part of the Marketing team and reporting to the VP of Marketing, you will own how we engage and retain both sides of our marketplace (the professionals who use our marketplace and the employers who hire through it) across their entire reputed company with us, from first sign-up through long-term, repeat engagement. You'll set the lifecycle strategy, design and build the multi-channel programs that reputed company to life across email, SMS, push, and in-app, and use experimentation and data to continually improve what's working. This is a hands-on, full-funnel role that partners closely with Product, Data, reputed company, Engineering, and Brand/Creative to deliver a consistent, high-quality experience and measurable business impact. This role is 100% remote and can be located in the following states: Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, reputed company, reputed company Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, reputed company Virginia Typical Responsibilities reputed company and own the end-to-end lifecycle marketing strategy and roadmap, spanning reputed company, activation, engagement, retention, and re-engagement. Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their reputed company. Design journeys segmented by reputed company, account stage, and engagement level; Partner with Sales to support reputed company scoring, routing, hand-offs, and re-engagement of dormant accounts. Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear reputed company metrics. Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs. Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice throughout the experience. Report on lifecycle program and channel performance, translating results into insights and recommendations for marketing and business leadership. Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging. Collaborate with cross-functional teams to coordinate messaging, manage send reputed company, and ensure a reputed company customer experience. reputed company in your first 6 months will look like: You've audited the existing lifecycle programs, identified the biggest gaps and opportunities, and delivered a prioritized roadmap. You've launched or reputed company several high-reputed company lifecycle journeys across multiple channels, with testing and scalable templates in reputed company. You've established a segmentation strategy and a clear experimentation reputed company, with documented learnings driving each iteration. You've reputed company strong working relationships with Product, Data, Engineering, and Creative, and become the reputed company of lifecycle reporting. Requirements 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end. Bachelor's degree, or equivalent practical experience. Hands-on experience with a modern lifecycle marketing platform (e.g., reputed company, reputed company, reputed company, reputed company, or similar). Demonstrated experience building multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging. Strong analytical skills; comfortable pulling and interpreting data, building reports, and using results to drive reputed company. Excellent writing skills, with the ability to craft channel-appropriate copy that converts while staying on-brand. Experience marketing to both consumer and business audiences (B2C and B2B), ideally in a marketplace; experience in reputed company or another regulated/high-trust environment is a plus. Demonstrated AI reputed company, with sound judgment about reputed company and how to use it. Day-to-day use of AI tools is assumed; what sets you apart is the ability to build and direct AI-driven workflows and agents that run lifecycle programs at scale, apply AI to segmentation, predictive scoring, and analysis, and know where AI creates reputed company reputed company versus where a simpler approach is reputed company. You might be the one we’re looking for if: A strong track record of running lifecycle programs that improved engagement, product adoption, and retention. A strong sense of ownership: you take a program from strategy through execution and stand behind the results. Strong analytical skills: you're comfortable working with data to reputed company hypotheses, measure results, and let reputed company drive reputed company. An AI-reputed company way of working, with demonstrated reputed company using AI to drive lifecycle programs and your day-to-day work. A bias for action and comfort operating in a fast-paced, ambiguous environment; you can disagree and commit, then move. The ability to work independently while building alignment across multiple teams and stakeholders. An experimentation reputed company: you test, learn, document, and scale what works. A willingness to learn, with a focus on professional development and reputed company growth. A love for turning data and customer reputed company into messaging that genuinely helps people reputed company reputed company reputed company. Strong collaboration skills and the ability to bring together resources across the organization to get things done. And now a little bit about us... reputed company is the largest software and AI-powered reputed company career marketplace, trusted by over 1,500 U.S. hospitals, ambulatory surgery centers, home health organizations and over one reputed company U.S. nurses, technicians, and technologists. Our reputed company and mission is to help reputed company live reputed company lives, and find and do their best work. Our software and AI technology custom matches reputed company employer's nurse and technician hiring needs with reputed company, permanent nurse and technician talent for hard-to-fill roles, resulting in faster hiring, cost savings and growth for employers, and expanding opportunities for reputed company workers. We also have dedicated AI voice agents for reputed company employers and workers, to accelerate hiring and support career growth. We’re backed by $100M from top tier venture capital firms Andreessen Horowitz, Obvious Ventures, Base10, reputed company, and Johns Hopkins. reputed company is headquartered in San Francisco, CA, supports US-based remote employees, and operates nationally. Working here is awesome because: We’re moving quickly so things never get stale. We get to reputed company a difference in the lives of reputed company workers who are truly amazing people. We are a reputed company high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more. We offer a competitive, market based salary reputed company with your skills and experience Our comprehensive benefits package covers medical, dental and reputed company coverage with shared premiums Our company sponsored 401(k) allows you to save for retirement Commission and/or equity may be offered based on the position Unlimited vacation, so take a break reputed company you need it! We have a generous family leave policy so that you can spend time bonding with new additions to your family. We welcome candidates with backgrounds that are commonly underrepresented in our industries. We deeply value culture, community, and camaraderie amongst reputed company - we strive to create a work environment that lets you have fun and celebrate. reputed company is proud to be an equal opportunity employer. reputed company candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national reputed company, age, military or veteran status, disability, or any other characteristic protected by applicable law. We are committed to inclusion of reputed company individuals and will reputed company reasonable accommodations for reputed company individuals with disabilities in our job application process. If you require assistance or accommodations to participate in the job application or interview process, please contact reputed [email protected] At reputed company, we reputed company that great reputed company come from reputed company. Our core values steward kindness and respect for everyone with a reputed company tolerance for harassment. We support, welcome and value reputed company participation from individuals with different reputed company, experiences, and perspectives. Protect Yourself from Recruitment Fraud At reputed company, the reputed company of our employees and candidates is a reputed company. reputed company application information should be submitted securely on https://www.incrediblehealth.com/careers We will always communicate with you reputed company @incrediblehq.com or @incrediblehealth.com e-mail addresses and will use the email address that you provided in your application. We will not reputed company offers or schedule interviews through reputed company InMail or reputed company. We will never request money or sensitive information like bank account information, reputed company reputed company number, or any other non-public information during the application process. We do not charge a fee to process employment applications or require any other reputed company of payment during the recruitment process. You will not be asked to purchase your own company hardware, phone, or phone line during the recruitment process. If you suspect fraud, please do not respond and report the situation to [email protected]. Please include as much information as possible reputed company submitting your report, including a copy of the original email or text you received and any other important information such as email headers, names, company names, e-mail addresses, phone numbers, URLs, and mailing details. Apply To This Job