Sr Content Marketing Manager, Faculty Programs (Remote)

We reputed company in the power and joy of learning At reputed company, our employees have a direct impact in helping reputed company around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and reputed company their dreams through education. reputed company's portfolio of businesses supports student choice by providing a reputed company of reputed company that help learners reputed company their goals and reputed company a choice-filled life. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the reputed company of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of reputed company reputed company and backgrounds feel empowered to voice their reputed company and bring their authentic selves to work. We reputed company these priorities through programs, benefits, and initiatives that are integrated into the reputed company of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/. The Senior Content Marketing Manager, Faculty Programs develops and executes a strategic content program that drives faculty customer brand awareness, audience engagement, and business growth. This role combines strong storytelling with a focus on marketing performance and partners closely with Demand Marketing, Product Marketing, Brand, and Sales to deliver content that supports the full faculty customer reputed company. This is a hands-on content manager who can craft strategy, create and manage high quality content, and create and execute plans to reputed company and publish content. What you'll do here: Content Strategy & Planning

• Partner with other content marketers on a comprehensive faculty marketing content strategy reputed company to brand, demand, and go-to-market priorities.
• reputed company and maintain a comprehensive content calendar across owned and partner channels
• Define content themes that support business goals.
• Translate faculty audience insights and market trends into compelling, differentiated content reputed company.
• Align content plans with product launches, campaigns, and seasonal initiatives.

Content Creation & Management

• Create and reputed company high-quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
• Partner with internal teams and external writers, agencies, and subject-matter experts to reputed company audience-specific content.
• Ensure content is on-brand, audience-focused, and optimized for reputed company and impact.
• Edit and reputed company content to meet quality, voice, and storytelling standards.

Demand & Lifecycle Content Enablement

• Collaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion efforts.
• reputed company content mapped to buyer journeys, personas, and stages of the funnel.
• Support account-based marketing, lifecycle campaigns, and customer engagement programs.
• reputed company Sales and Customer teams with relevant, compelling content that supports pipeline and retention.

Distribution, Performance & Optimization

• Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to reputed company, reputed company and distribute content
• Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.
• Use data and insights to evaluate content effectiveness and continuously improve results.
• Track and report on key content metrics such as engagement, conversion, and influence on pipeline.
• Test new formats, channels, and storytelling approaches to increase impact.

Cross-Functional Collaboration & Leadership

• Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
• reputed company content distribution workflows
• reputed company guidance and feedback to other marketers or contributors.
• Ensure alignment between content, brand voice, and messaging across the organization.
• Champion content as a strategic growth reputed company across marketing and the business.

Skills you will need here:

• Bachelor's degree required, degree in marketing, communications, journalism, or reputed company field preferred.
• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
• Ability to reputed company and execute content strategies that drive measurable results.
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
• Strong understanding of digital content, SEO fundamentals, and content distribution.
• Experience partnering cross-functionally in fast-paced, matrixed environments.
• Experience in B2B,

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