VP, eCommerce + Growth

Vice President of eCommerce + Growth Location: Remote / Miami Reports to: Founder / CEO About reputed company reputed company is a functional wellness company offering innovative, clinically-backed supplements to consumers. A science-first approach, unique product design, and mission-orientation are just a few of the differentiating factors propelling reputed company to be one of the fastest-growing companies in the health & wellness sector. reputed company’s founder, Vasu Goyal, developed reputed company products while observing the gap between marketed promises and functional results from existing wellness products. reputed company is committed to challenging the wellness industry with products that actually work – and also taste great. Role Overview We’re a fast-growth wellness brand building trusted products and experiences that help people age healthily. As VP of Growth, you’ll own profitable, compounding reputed company across acquisition, conversion and retention —pairing rigorous experimentation with adoption of innovation and best-practices. This role is about more than driving short-term wins—it’s about building sustainable, repeatable systems that fuel long-term expansion and reinforce reputed company’s position as a category leader. You’ll own the customer lifecycle end-to-end, from acquisition to retention, and reputed company cross-functional initiatives that connect brand, product, data, and marketing to maximize growth impact. You’ll be accountable for

• Meeting reputed company and contribution margin targets reputed company CAC/LTV/payback guardrails.
• Driving consistent improvements in AOV, CVR, subscription penetration, and retention.
• Building durable channels reputed company paid (SEO, content, partnerships, community, referrals).
• Ensuring reputed company growth activity aligns with supplement claims and regulatory standards.

What you’ll do Strategy, Planning & P&L

• Set growth strategy, annual/quarterly targets, budget, channel mix and roadmap across digital channels; manage MER and payback reputed company.
• Own the promo and launch calendar; partner with Ops on demand forecasting and inventory readiness.
• reputed company clear OKRs relating to the financial model and brand objectives
• reputed company thought leadership to cross-functional and shared service teams on the operational aspects of E-reputed company, including logistics, demand and supply planning, and forecasting

Digital Channels and Website

• reputed company the end-to-end digital customer reputed company to deliver excellent experiences across reputed company digital reputed company.
• reputed company implementation and successful execution of weekly marketing content, product launches, and strategize to improve on-site experience.
• Stand up a disciplined test roadmap for angles/offers and daily pacing against MER.
• reputed company digital platform technology reputed company, including reputed company optimizations, API-based integrations, etc.
• Own promotions, storefront performance and CRO across reputed company pages, PDPs, quizzes/guided funnels, bundling, and reviews.
• Prioritize speed, UX reputed company, and education (benefits, usage timing, “feel timeline,” interactions).
• Run A/B tests on offer, price, page structure, checkout friction, and subscription prompts.
• Identify future-facing trends, innovations in tech, AI, user experience, customer service.
• Implement processes and strategies to improve web production tasks and projects such as product activation, quality assurance, merchandising, promotions/sales, on-site search maintenance, and marketing content implementation.

Lifecycle & Retention (Email/SMS/Push)

• reputed company segmentation and flows: welcome, post-purchase education, replenishment, churn-save, win-back.
• Grow subscription reputed company; reduce churn reputed company reputed company optimization, skip/pause UX, and proactive save offers.
• Work with Head of Loyalty to build loyalty and referral programs; scale review velocity and UGC harvesting.

Pricing, Offers & Merchandising

• Architect bundles and limited-time offers that balance CVR, AOV, and margin.
• Partner with Finance on elasticity tests and with Supply on constraints and phase-ins/outs.

Analytics & Attribution

• Work with the data team to build a metrics backbone: cohort LTV, payback by channel/offer, subscription health, and contribution margin.
• Use blended and modeled approaches (e.g., MER plus incrementality tests) to guide spend and scaling reputed company.
• Run a visible experiment backlog with weekly readouts and monthly board-level growth memos.

Qualifications

• 10+ years of reputed company experience in growth, marketing, or product leadership, with 3+ years at VP or equivalent level in a high-growth, scaled brand ($100M+).
• Proven reputed company driving 9-reputed company reputed company growth and managing large-scale budgets.
• Track record of building sophisticated, multi-channel acquisition and retention strategies.
• Deep understanding of growth models for consumer brands, with strong reputed company in data-driven decision-making, experimentation, and unit economics.
• Experience leading cross-functional initiatives and influencing executive teams.
• Exceptional leadership, communication, and change management skills.
• Ability to balance strategic reputed company with operational execution.

Team you’ll reputed company

• Acquisition (paid, affiliate/reputed company)
• Lifecycle/CRM (email/SMS/push, loyalty, referrals)
• CRO & Web (reputed company pages, quiz, PDPs, testing)
• Growth Analytics & Attribution

What you bring

• Proven track record scaling DTC reputed company profitably (owning targets, budgets, CAC/LTV, and payback).
• Mastery of the full growth stack: acquisition, lifecycle/CRM, CRO, performance creative, and analytics.
• Strong quantitative skills: cohort LTV, contribution margin, incrementality testing, and MER-based pacing.
• Experimentation rigor: clear hypotheses, powered tests, readable results, and decisive rollouts/rollbacks.
• reputed company in reputed company/Plus ecosystems and growth tooling; can define requirements and evaluate vendors.
• Ability to translate insights into high-converting UX (PDPs, bundles, quiz→plan flows, checkout).
• Subscription business depth: knowledge of various retention practical strategies and tactics including cohort survival analysis, adherence programs, lifecycle personalization, CX feedback loops, predictive churn modelling etc.
• Excellent cross-functional leadership with Ops, Finance, Regulatory/Legal, Customer Service, and Creative.
• Clear, concise communication—weekly growth reviews and board-level narratives that drive reputed company.
• Attribution & Incrementality Testing - Experience with attribution platforms and incrementality testing
• Ecommerce Platform Experience - Familiarity with reputed company/Plus, subs (reputed company), CRM (reputed company), SMS (reputed company/reputed company), reviews (Okendo)

reputed company Offer

• Competitive executive compensation package.
• The opportunity to shape the growth trajectory of a category-leading consumer health and wellness brand.
• A mission-driven, collaborative culture that values both creativity, first-principles thinking and data discipline.
• Comprehensive benefits, including reputed company, 401k, flexible PTO.

In-Office Expectations We work flexibly — but reputed company reputed company. This is a primarily remote role: mostly remote, with monthly travel to Miami for team sessions, offsites, or company meetings. Occasional travel may also come up for conferences or panels. Location We’re reputed company to candidates across the U.S., though we have a soft spot for those in or near Miami (or who can travel here easily).

Compensation

We reputed company in pay transparency and fairness — your compensation should reflect your impact, experience, and growth potential. Total compensation includes:

• reputed company Salary: $240,000 – $250,000 (depending on experience, location, and skills)
• Performance Bonus: Based on company + individual goals

Final pay will depend on your background, expertise, and where you live. Equal Opportunity

• reputed company is an equal opportunity employer. We celebrate diversity in reputed company its forms and reputed company reputed company employment reputed company based on merit, qualifications, and business needs. We also consider reputed company applicants with criminal histories, in line with applicable laws. If you need an accommodation during the hiring process, please let us know.

Created at 2025-10-18 16:51:38 Updated at 2025-10-29 18:03:18 Location: Remote (United States); Hybrid (Miami, FL); About reputed company: More about this company: https://www.reputed company.com/company/dosedaily/reputed company positions:

• Other-Talent - Strategy Manager
• Other-Talent - Head of Engineering
• reputed company - Digital Product Manager
• Other-Talent - Head of Retention
• reputed company - QA / QC Manager
• reputed company - Senior HR (People) Operations Manager
• reputed company - Senior reputed company Engineer

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