Copywriter, Beauty

About the position Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere.

Responsibilities

• Concept and write campaign territories, headlines, taglines, CTAs, and scripts
• Craft eComm copy for PDPs, category pages, landing pages, banners, and SEO savvy metadata
• Develop channel specific copy for social and paid media that is short and variant friendly
• Create retail copy for in-store, packaging claims, and education materials
• Build, codify, and continuously evolve verbal libraries, including voice and tone, messaging pillars, proof points, lexicons, naming conventions, and claims banks, that ladder up to and clearly express the overarching brand strategy
• Maintain and evolve brand voice, tone, and messaging guides per brand
• Ensure accuracy for claims, ingredients, and regulatory considerations, in partnership with Legal and Regulatory
• Proof, edit, and version copy for multiple placements and aspect ratios
• Document and socialize verbal standards and reusable messaging assets for cross team adoption
• Translate marketing strategy, insights, and test results into messaging frameworks
• Collaborate with Social and eComm on hooks and A/B test matrices
• Work with Art Directors on concept boards and storyboards.
• Facilitate working sessions to co-create and align verbal libraries with Brand Marketing, Product, and Sales, ensuring consistency across owned and retail partner channels
• Manage a high volume writing queue and track versions
• Contribute to post-campaign learnings and document takeaways for reuse
• Uphold voice consistency across owned and retailer channels
• Maintain a searchable repository for voice guidelines, approved phrases and claims, and messaging playbooks

Requirements

• Bachelor's Degree
• 4 + years of writing experience
• A portfolio showing campaign thinking, product storytelling, and platform native copy
• Experience using Microsoft 365 or similar editing tools
• Comfortable using Asana
• Authorized to work in the United States on a full-time basis
• Command of short form writing, hooks, and clear CTAs for conversion
• Familiarity with SEO, PDP structures, and paid social best practices
• Collaborative mindset and disciplined self-editing
• Deep understanding of beauty consumer trends, digital platforms, and upper funnel marketing strategies
• Exceptional leadership and team management skills, with the ability to inspire and motivate creative teams, including cross-functional partners and freelancers
• Excellent communication and presentation skills, with the ability to articulate creative concepts and rationale to stakeholders at all levels
• Highly collaborative and adaptable, with a strategic mindset and a hands-on approach to execution

Nice-to-haves

• Degree in communications, journalism, marketing, or related field
• Beauty, CPG, or eComm experience
• CMS familiarity, such as Shopify
• Comfortable using emerging technologies

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Educational Assistance

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