Social Media – Brand Manager

Job Description:

• Develop and implement a comprehensive social and paid media strategy aligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives.
• Create and maintain a monthly content calendar that integrates organic storytelling and paid campaigns across multiple channels.
• Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company’s core values and unique differentiators.
• Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform.
• Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics.
• Manage posting schedules and partner with key team members to amplify visibility through employee advocacy programs.
• Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences.
• Plan, execute, and optimize paid campaigns across platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll).
• Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates.
• Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI.
• Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact.
• Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL).
• Translate data insights into actionable recommendations for future campaigns.
• Stay informed on social media trends, ad platform updates, and competitive benchmarks to keep strategies fresh and effective.
• Collaborate across teams to align brand identity, tone, and content direction with company goals.
• Support sales enablement through social selling resources and content toolkits.
• Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency.

Requirements:

• 3–5 years of proven experience in B2B social media and paid media campaign management, ideally within finance, accounting, or professional services.
• Demonstrated success executing both organic and paid strategies across LinkedIn, Google Ads, RollWorks, or AdRoll.
• Strong grasp of Account-Based Marketing (ABM) frameworks and sales collaboration.
• Excellent copywriting, visual storytelling, and communication skills.
• Data-driven mindset with experience in analytics platforms such as Google Analytics, HubSpot, or LinkedIn Campaign Manager.
• Strategic thinker who can balance creativity with analytical insight.
• Ability to manage multiple campaigns, meet deadlines, and adapt in a dynamic environment.
• Qualifications Bachelor’s degree in Marketing, Communications, or a related field.
• Deep understanding of audience segmentation, targeting, and content optimization.
• Experience managing budgets, reporting performance metrics, and presenting actionable insights.
• Knowledge of paid media automation tools and performance tracking.
• Strong interpersonal skills with a collaborative and proactive work style.

Benefits:

• Part-time, 100% remote position with flexible working hours.
• Opportunity to lead brand initiatives for a highly respected firm in the financial industry.
• Exposure to cutting-edge marketing strategies including ABM and performance marketing.
• Professional growth within a data-driven and creative environment.
• Competitive compensation in USD and long-term career development opportunities.

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