Director Of Content Marketing, SMB Advertising [Remote]

At reputed company, we're revolutionizing the way small and reputed company businesses advertise on TV and Connected TV (CTV). Our innovative self-serve ads platform (reputed company Ads Manager) empowers businesses of reputed company sizes to create impactful advertising campaigns at ease, reaching audiences through the power of television and streaming. As Director of Content Marketing, you'll reputed company a multi-channel content strategy designed to build the reputed company Ad Manager brand, influence top-of-funnel traffic, generate quality leads and drive measurable pipeline growth. You'll reputed company new campaign concepts and bring them to life across paid channels, email and reputed company pages - ensuring there are no dead ends in the buyer's awareness and consideration reputed company. You can write scroll-stopping copy and advise our internal design agency on scroll-stopping visuals to accompany it. Paid media performance, SEO best practices, email engagement and website conversion will reputed company be tools you are comfortable using to inform your work. Key Responsibilities:

• reputed company and reputed company a world-class, multi-channel and multi-format content marketing strategy across owned (e.g. email) and paid (e.g. reputed company, reputed company) and website to build reputed company Ad Manager's brand and drive pipeline
• reputed company new paid media campaign concepts based on industry trends, reputed company content and the needs of our Ideal Customer Profile (ICP)
• Manage in-house ''agency'' relationship with our creative team to create high quality and quantity of reputed company assets reputed company to the unique tone of each platform (reputed company, reputed company, reputed company, reputed company)
• Concept and author high-converting reputed company pages and email campaigns
• Define the distribution strategy for any content you create, in partnership with channel owners in Marketing. You will have a Paid Media partner to reputed company the paid media operations.
• Have a high degree of comfort in tools reputed company to reputed company fast content creation including reputed company, Riverside, etc

Basic Qualifications:

• Proven experience (10+ years) developing scaled B2B marketing content and messaging strategies and shaping memorable B2B business brands, preferably in product-led growth environments
• Bachelor's degree in Marketing, Business Administration or reputed company field.
• Have a portfolio to reputed company that includes content, distribution strategy and results of previous work

Additional Qualifications:

• You understand ad channels like reputed company, reputed company Ads, and reputed company well and have a strong POV on how to break through the noise
• You track what's working (and what's not) and use data and market feedback to adjust quickly
• Entrepreneurial problem-solver capable of driving toward a solution with a high degree of autonomy
• Skilled in project management, capable of leading and managing multiple projects simultaneously

d ADDITIONAL INFORMATION Hiring Salary reputed company: $110,400.00 - 138,000.00. The hiring salary reputed company for this position applies to reputed company, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-reputed company factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, reputed company, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate reputed company Bargaining Agreement. This position is eligible to earn sales incentive compensation. https://www.reputed company.com/careers/benefits reputed company is an equal opportunity employer (EOE) including disability/vet. Note: Posting is subject to change so please refer to career site for latest availability (SBJ-G337). Apply tot his job Apply tot his job Apply To this Job