Marketing Coordinator

Infobase exists to power informed decisions. For decades, schools, libraries, and institutions have turned to our resources to build information literacy and help learners develop the skills they need to succeed long after the classroom. We build the platforms and content that make that possible, and right now we're growing the team behind them. \n Job SummaryThe Marketing Coordinator is a key operational role on a lean, fast-moving marketing team, supporting the planning, execution, and measurement of campaigns that drive brand awareness, customer engagement, and business growth. This role is a strong fit for someone who is energized by the systems and data side of marketing — building, scheduling, and analyzing campaigns — but who is also comfortable rolling up their sleeves for copywriting and creative tasks when needed. The Marketing Coordinator will gain broad exposure across digital, email, social, and content marketing, with direct visibility into strategy and coaching from senior leadership. A genuine belief in Infobase's mission to connect learners with trusted, authoritative information is essential. Essential Functions Campaign Operations & Execution Coordinate and execute integrated marketing campaigns across digital, email, social media, web, events, and other channels. Specifically: Build, test, and deploy email campaigns, working within established templates and brand standards. Segment email audiences using CRM queries, customer lists, and AI-assisted segmentation tools to ensure the right message reaches the right audience. Build and schedule social media posts across channels using a social media management tool; design accompanying graphics within established templates. Maintain website content, as needed.. Manage campaign timelines, project plans, and deliverables to ensure on-time execution. Reporting & Performance Analysis: Track, compile, and report on email and social campaign performance on a regular cadence, surfacing key metrics and trends. Translate performance data into actionable insights, identifying what's working and where there are opportunities to improve. Pitch future campaign ideas grounded in prior performance results, company initiatives, and sales goals. Content & Collateral Support: Support the creation and maintenance of marketing collateral, presentations, case studies, and promotional materials. Manage marketing assets and ensure brand consistency across all customer-facing materials. Cross-Functional Collaboration: Collaborate with sales, product, and customer success teams to align marketing activities with business objectives. Coordinate relationships with external vendors and freelancers as needed. Assist with budget tracking, invoice processing, and project documentation. Other duties as assigned. Knowledge, Skills & Abilities Foundational knowledge of marketing principles, campaign execution, digital marketing channels, and brand management. Comfort working with data: pulling reports, interpreting metrics, and communicating findings clearly. Strong organizational skills and attention to detail, with the ability to manage recurring workflows and multiple concurrent tasks. Written communication skills for copywriting and editing tasks; not required to be a specialist, but should be willing to write. Proficiency with Microsoft Office Suite and experience with marketing automation, CRM, analytics, and content management platforms. Curiosity and a growth mindset–skills don’t need to be fully formed, but a willingness to learn quickly is essential. Genuine enthusiasm for Infobase’s mission to support learners, educators, and researchers with tools to develop literacy skills.

Minimum Qualifications

Bachelor's degree in Marketing, Communications, Business, Journalism, Public Relations, or a related field, or equivalent combination of education and experience. 2–4 years of experience in marketing, communications, digital marketing, or a related role. Demonstrated interest or experience in email marketing, social media management, and campaign reporting. Experience working with marketing automation, CRM, and content management systems preferred. Passion for Infobase’s mission and the educational information space. \n If you are passionate about marketing and thrive in a fast-paced, relationship-driven environment, we'd love to hear from you. Please submit your resume and complete the application questions below. Applications will be reviewed on a rolling basis. This posting is for a full-time position, and includes a full suite of benefits including health, dental, vision, 401K and a generous paid time off plan. Infobase is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by applicable law. Apply To This Job