Lead Product Manager, Employer Acquisition

We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.) Our Mission: To actively connect people to their next great opportunity. Who We Are: ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android. Summary: As a Lead Product Manager for Employer Growth, you will own the strategy and execution of initiatives that drive growth across ZipRecruiter's SMB employer customer base, with a focus on new employer acquisition, employer reactivation, and strategic partnerships. You'll partner closely with Engineering, Design, Data Science, Marketing, and Sales to optimize the employer acquisition journey, improve re-engagement, and build scalable product experiences that drive new paying employers and long-term customer growth. Key Focus Areas: Act as an Owner: Take full accountability for your product domain, from high-level KPI setting to the nuances of daily execution. Lead Core Product Areas: Direct the product roadmap for your aspects of the SMB product to improve customer value and product effectiveness. Run rapid growth experimentation: You will experiment frequently with new ideas to supercharge our PLG motion and acquisition of new employers. Obsess over your metrics: You will have a deep understanding of the metrics that drive your product area. Partner closely with GTM: Coordinate with the GTM team to ensure the product-led growth motion ties into marketing and sales. Voice of the User: Serve as the voice of the SMB customer to the rest of the team, constantly talking to your users, doing product discovery, and conducting user research. Champion AI-Driven Development: Lean into ZipRecruiter’s AI-first DNA to build personalized, proactive experiences that act like a personal recruiter for every seeker. Coordinate Marketplace Fit: Partner closely with job-seeker-side product teams to ensure a healthy, balanced marketplace where employer and seeker actions lead to successful hires. Minimum Qualifications: Proven Leadership: 5+ years of proven success in product management, with a record of delivering results Deeply Analytical: You are a data-obsessed problem solver who doesn't just look at dashboards but interrogates the "why" behind the numbers. B2B Expertise: Deep experience building business-facing products at scale AI/ML Fluency: You aren’t just a fan of AI; you understand how to leverage Machine Learning to solve user problems and have experience building AI-powered product features. Customer-obsession: You have a passion for speaking directly with your users and personally conducting user research. Strategic Versatility: You are a "smart generalist" who can be thrown at any complex problem—whether it’s a technical architectural hurdle or a brand-new market opportunity—and figure it out. Self-Motivation: You are highly driven and thrive in an environment where you are given the autonomy to drive massive impact. Preferred Qualifications: Marketplace Experience: Previous experience at a two-sided marketplace (e.g., jobs, real estate, rideshare). SMB product experience: Previous experience leading products specifically geared towards SMB customers. As part of our team you'll enjoy: Competitive salary Exceptional benefits package Flexible Vacation & Paid Time Off Employer-matched 401(k) plan A fun environment where work-life balance is valued #LI-Remote The US base salary range for this full-time position is $215,000-$255,000. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations. Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits. ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics. Privacy Notice: For information about ZipRecruiter's collection and processing of job applicant personal data for this job, please see our Privacy Notice at: https://www.ziprecruiter.com/careers/job-applicant-privacy-notice Apply To This Job