[Remote] Copywriter & AI Content Systems Designer

Note: The job is a remote job and is open to candidates in USA. Branch is on a mission to make insurance more accessible, innovating with data, tech, and automation. They are looking for a Copywriter & AI Content Systems Designer who will build and tune AI-powered systems to produce high-quality copy at scale, while also writing across various formats.

Responsibilities

• Build, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing quality
• Develop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writes
• Own the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slips
• Stay current on AI tooling and bring a point of view on what is worth adopting and what is not
• Write clear, on-brand copy across all formats: emails, direct mail, out-of-home advertising, B2B pitch materials, social posts, web pages, product tooltips, video scripts, long-form content, and more
• Bring the brand voice to life consistently across every touchpoint and audience
• Work within regulatory constraints without letting them get in the way of good writing
• Work closely with designers, content strategists, and marketers to deliver copy that is right for the format, the channel, and the audience
• Contribute to building a scalable creative operation, one where AI handles volume and humans handle judgment

Skills

• Demonstrated fluency building with AI writing tools, not just using them. You have built systems: prompt libraries, custom GPTs, brand-voice setups, or automated workflows. You can show or describe what you built and how you made it write the way you wanted. This is the core of the role
• A point of view on AI tooling. You stay current and can say what is worth adopting and what is hype
• Strong editorial instincts. You know what good copy looks like and can articulate why something is not working
• 2 to 4 years of copywriting experience. A traditional portfolio is welcome, and so is a body of AI systems work: prompts, custom GPTs, and workflows count as much as published copy here
• Comfort working across multiple brands, formats, and audiences simultaneously
• Curiosity and a bias toward figuring things out. This role will require building things that do not exist yet
• Excellent grammar, editing, and proofreading skills. Ability to adapt to feedback and edit copy to meet stakeholder expectations
• Bachelor's degree in English, Journalism, Marketing, or a related field
• Experience with Figma is a plus, but not required
• Experience in insurance, fintech, or a regulated industry is a plus but not required

Benefits

• Offers Equity
• Offers Bonus
• Work from where you are most comfortable. We will take care of your work from home set-up and monthly internet.
• We also have a Columbus headquarters if you would like to join us in an office.
• After your first year at Branch, we will give you $1000 toward your next vacation.
• You will have stock options so you can invest in the company you are helping to grow.
• Medical, vision, dental. Get all the coverage you need for a healthy, happy life.
• 401k and contribution matching. Invest in your future. Branch helps you get to retirement on time with a portion of your contributions matched each month.

Company Overview