[Remote] Director, Regional Marketing - Mid Market
Note: The job is a remote job and is open to candidates in USA. Huntress is a remote-first cybersecurity company founded by former NSA cyber operators, dedicated to making enterprise-grade cybersecurity accessible to businesses of all sizes. The Director of Regional Marketing for Mid Market will lead the NA mid-market marketing strategy, focusing on demand generation, account-based marketing, and team management to drive revenue and engagement.
Responsibilities
- Build and own NA mid-market marketing targets, integrated field programs, and global expansion initiatives across emerging markets and channels to support AOP and revenue goals
- Experience leading mid-market expansion initiatives, including developing go-to-market strategies across emerging markets, distribution and resellers. Specifically scaling programs and teams to support global growth objectives
- Partner with sales and marketing to launch high-impact ABM campaigns that engage key accounts, build brand visibility, and generate high-value pipeline
- Identify regional trends and whitespace to guide the team’s channel strategy across paid media, email, and content syndication
- Manage the regional budget, forecasts, and ROI; translate dashboard data into clear performance narratives and pipeline risk mitigation plans for leadership
- Ensure mid-market demand generation messaging aligns with Product Marketing, Brand, and Creative priorities across the funnel
- Set the strategy, priorities, and success metrics for regional events, ensuring experiences drive meaningful engagement and measurable business impact
- Partner with sales leadership and Marketing Ops to identify strategic cities, verticals, and accounts for field activations
- Act as a brand ambassador to build strong stakeholder relationships while collaborating with Ops to optimize lead quality, conversion efficiency, and ROI
- Lead, mentor, and foster a high-performing culture for a team of regional marketing professionals through clear goal-setting and professional development
- Establish KPIs, analyze campaign results, and continuously optimize strategies to improve marketing outcomes
- Serve as the senior marketing stakeholder for NA mid-market, collaborating with sales, channel, and global marketing executives
- Partner with Sales, Product Marketing, Content, and Global Campaigns teams to customize strategies based on territory needs and broader corporate goals
Skills
- 10+ years of marketing experience in demand generation, ABM, field marketing, or event management, preferably within cybersecurity/SaaS
- Proven leadership skills with experience managing, motivating, and collaborating with high-performing, cross-functional teams
- North American mid-market expertise, including deep knowledge of regional marketing best practices and cultural nuances
- Track record of driving pipeline and revenue through multi-channel demand generation campaigns and high-impact regional events/roadshows
- Strategic and analytical mindset to align marketing initiatives with business goals and rigorously measure campaign ROI
- Strong operational skills, including experience managing program-level budgets and thriving in fast-paced, dynamic environments
- Ability to travel ~40% of the time to support regional initiatives and events
Benefits
- 100% remote work environment - since our founding in 2015
- Generous paid time off policy, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Highly competitive and comprehensive medical, dental, and vision benefits plans
- 401(k) with a 5% contribution regardless of employee contribution
- Life and Disability insurance plans
- Stock options for all full-time employees
- One-time $500 reimbursement for building/upgrading home office
- Annual allowance for education and professional development assistance
- $75 USD/month digital reimbursement
- Access to the BetterUp platform for coaching, personal, and professional growth
Company Overview