[Remote] Senior Lifecycle Marketing Account Manager

Note: The job is a remote job and is open to candidates in USA. Fat Earth, Red Antler's creative performance marketing partner, is looking for a Senior Lifecycle Account Manager to lead strategy and execution of lifecycle marketing programs for brands across various sectors. The role requires a creative thinker who can manage client relationships and develop sophisticated lifecycle marketing strategies to drive retention and revenue.

Responsibilities

• Own multiple client relationships as the primary Fat Earth point of contact, driving strategy at the account level, managing expectations, and building trust over time, including within large enterprise organizations with layered stakeholder structures
• Develop sophisticated lifecycle marketing strategies that account for the full customer journey, from acquisition through retention, with a clear view on how creative, messaging, segmentation, and timing work together to move the needle across channels
• Lead communications planning across email, SMS, push, and in-app messaging, including content calendars, campaign strategy, flow architecture, and channel sequencing
• Bring a creative strategy lens to every account, shaping briefs and creative direction that result in beautiful, high-performing work from copy and design teams
• Define and evolve sending strategy, list health practices, segmentation logic, and automation infrastructure for each client, including within complex, multi-platform tech stacks
• Build, manage, and optimize subscription and loyalty program touchpoints, with a deep understanding of how these programs connect to broader LTV goals
• Craft and implement push and in-app messaging strategies for app-first or app-integrated brands, with a clear grasp of how these channels complement email and SMS in the customer journey
• Think cross-functionally across the full growth funnel, understanding how lifecycle supports paid media, acquisition, and other channels to drive customer LTV and hit shared growth goals
• Conduct A/B tests, analyze results, and implement learnings with rigor, not just instinct
• Monitor account performance across KPIs and deliver consistent, substantive updates to clients that go beyond reporting and drive strategic decisions
• Partner with the Director of Lifecycle, fellow account managers, specialists, and Fat Earth's creative and paid media teams to deliver cohesive, high-quality work
• Step in across accounts as needed to fill gaps, troubleshoot ESP issues, build templates, set up segments, or support QA
• Operate within ClickUp to manage timelines, inputs, and deliverable tracking
• Stay current on industry trends, ESP platform developments, and emerging channels, and bring relevant thinking back to clients and the internal team

Skills

• Bachelor's degree
• 6+ years of lifecycle marketing experience at an agency or brand, with a track record of owning complex, multi-channel programs end to end across diverse industries and business models
• Direct, hands-on experience in Salesforce Marketing Cloud, including email campaign management and automation builds
• Deep experience with at least one additional ESP, Klaviyo strongly preferred, with Braze, Iterable, or HubSpot experience also valued
• Demonstrated experience crafting and implementing push and in-app messaging strategies for app brands
• Demonstrated experience managing subscription and loyalty program strategy and execution
• Strong understanding of the full growth funnel and how lifecycle marketing supports paid media, acquisition, and other channels to drive LTV
• Strong creative strategy instincts, with the ability to shape briefs and give feedback that actually improves the work
• Comfortable developing robust communications strategies that span channels, audiences, and stages of the customer journey at enterprise scale
• Sharp analytical skills and comfort with performance reporting, testing frameworks, and data-informed decision making
• Excellent communicator with the confidence to lead client conversations and the judgment to know when to push back
• Highly organized with strong project management skills and experience managing multiple accounts simultaneously
• Positive, collaborative approach to working across creative, strategy, and client-facing teams

Benefits

• Healthcare
• 401k
• Unlimited PTO

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