[Remote] Campaign Director, Media Strategy (B2B PR)
Note: The job is a remote job and is open to candidates in USA. TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. The Campaign Director of Media Strategy will lead the creation of unified media campaigns, leveraging extensive knowledge in media and public relations to ensure all elements of the media plan are effectively working together and delivering against expectations.
Responsibilities
- Work with client leads and account teams to develop creative, results-driven campaigns that meet the clients’ objectives; assess the campaigns’ effectiveness and fine tune accordingly
- Help teams to identify news opportunities (news jacking) and develop content in real time
- Work with account teams to come up with strong storytelling angles/editorial content that is fresh, relevant and newsworthy
- Incorporate new media platforms, understanding how to leverage these to achieve the overall communications objectives
- Leverage media relationships to accomplish objectives
- Drive knowledge of, and relationships with, the media
- Develop media pitching strategies and coach account teams to pitch stories successfully
- Develop strong relationships with clients, acting as counsel and providing added-value strategic consultancy to help foster client retention and growth
- Help run executive profiling programs, including media training and messaging sessions with senior/C-suite clients
- Recommend media strategy and content for RFIs and pitches
- Lead internal media strategy training sessions
- Be a collaborative, encouraging and supportive member of the US team
Skills
- Extensive knowledge in media and public relations
- Content creation/storytelling
- Thought leadership
- Media messaging
- Senior executive profiling
- Ability to create unified media campaigns
- Strong leadership skills
- Ability to forge strong relationships, internal and external
- Motivated by working in an agile environment
- Ability to think differently and try new things
Benefits
- Competitive salary
- Hybrid work environment
- Generous PTO
- Paid parental leave
- Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)
- 401k with employer match
- Travel Programs
- Up to $2k donation to a charity of your choice!
Company Overview