[Remote] Marketing Specialist - Amazon US
Note: The job is a remote job and is open to candidates in USA. SharkNinja is a global product design and technology company focused on innovative lifestyle solutions. The Marketing Specialist for Amazon US will enhance the company's marketing efforts on Amazon, driving brand awareness and consumer engagement through integrated media campaigns and collaboration with cross-functional teams.
Responsibilities
- Collaborate on the Amazon media planning across campaigns and channels
- Support weekly progress meetings through data analysis with cross-functional and agency partners
- Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals
- Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes
- Collaborate with network and platform providers to ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners
- Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
- Help foster a culture of innovation, collaboration, and continuous learning
- Constantly optimize the execution of all media plans for the SharkNinja Amazon brands through data-driven decisions and media technology
- Pivot and make quick decisions based on in-market performance and opportunities that arise within lead time to maximize our business impact with all investments
- Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments
- Connect-the-dots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed
- Effectively communicate media performance to internal stakeholders
- Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns
- Partner with cross functional teams to ensure strategy remains consistent through execution and comms development
- Project manage initiatives in alignment with media plan and quickly pivot to support ad hoc requests
- Manage significant budgets across campaigns, accurately account for billing in a timely manner
- Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire when there is an issue and using data/insights to capitalize on what is working well
- Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels
- Continue to stress test defined KPIs and identify new indicators for commercial success
- Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible
Skills
- Minimum 2-3 years of hands-on keys experience managing Amazon sponsored ads and DSP
- Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry
- Experience working with third party platforms such as Skai or Pacvue
- 4-year degree in relevant field
- Strong analytical skills and ability to interpret data to drive strategic decision-making
- Excellent communication and organizational skills with a methodological approach to work
- Experience managing external agency relationships and collaborating with cross-functional teams
- Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition
- Experience with non-Amazon retail media such as search, programmatic, social, etc is a plus
- Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI, is desirable
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- Employee stock purchase program
- Life insurance
- AD&D
- Short-term disability insurance
- Long-term disability insurance
- Generous paid time off
- Company holidays
- Parental leave
- Identity theft protection
- Pet insurance
- Pre-paid legal insurance
- Back-up child and eldercare days
- Product discounts
- Referral bonus program
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
- High impact Learning Programs featuring bold voices redefining what’s possible
Company Overview
Company H1B Sponsorship