[Remote] Marketing Technology (MarTech) Integration & Automation Manager (Open To Remote)

Note: The job is a remote job and is open to candidates in USA. Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. They are seeking a Marketing Technology Integration & Automation Manager to reshape Digital Marketing and eCommerce execution by integrating platforms and redesigning workflows to enhance operational efficiency. The role focuses on driving automation and ensuring the foundational systems support long-term scalability and effectiveness.

Responsibilities

• Collaborate with stakeholders across the Digital Marketing and eBusiness team to restructure end‑to‑end workflows, reducing manual effort and reliance on coordination‑based execution
• Translate business goals and operational needs into system‑driven execution models, including autonomous and human‑in‑the‑loop designs
• Own the full lifecycle of automated workflows, including creation, iteration, performance measurement, and retirement
• Build and configure solutions, agents, and platform automations using existing IT‑approved tools and systems
• Act as the orchestration layer across marketing platforms by connecting data, actions, and decision logic to minimize manual handoffs
• Provide operational stewardship for critical platform connections, tagging frameworks, and measurement touchpoints that automation and agent‑driven workflows depend on
• Ensure automations are resilient, observable, and aligned with marketing objectives rather than one‑off task execution
• Provide connective enablement across core marketing platforms and integrations, ensuring the foundational systems between major initiatives remain reliable, governed, and aligned with automation-driven execution
• Partner closely with existing digital marketing data, analytics, IT, and platform experts to clarify ownership boundaries, handoffs, and escalation paths, without duplicating analytics, reporting, or insight-generation responsibilities
• Serve as the coordination point for cross-platform integration health, tagging governance, and measurement continuity, particularly where responsibilities span multiple teams or tools
• Establish shared standards, documentation, and system expectations that enable consistent execution while respecting existing subject-matter ownership
• Identify foundational gaps or risks that could undermine automation, agent-led workflows, or AI-enabled capabilities, and work with the appropriate owners to address them
• Restructure traditional project and program management responsibilities for marketing execution by embedding planning, coordination, and tracking logic directly into systems and automations
• Own outcomes such as cycle‑time reduction, elimination of manual work, and adoption of automated workflows across the team
• Evaluate requests and initiatives and recommend when automation is not the right solution, prioritizing impact over activity
• Ensure the clarity, reliability, and continuity of foundational integrations and execution enablers that support automation-driven marketing workflows
• Partner with Digital Marketing leadership to determine agent‑owned vs human‑owned responsibilities
• Define and document human‑in‑the‑loop expectations, escalation paths, and accountability for automated workflows
• Manage automation ownership models at the individual, team, or department level and retire solutions when they no longer provide value
• Lead adoption, rollout, and change management for newly restructured workflows and automation‑driven systems
• Partner with marketing managers to ensure new ways of working are understood, adopted, and sustained
• Challenge legacy processes and advocate for improved execution models grounded in system‑driven delivery
• Serve as the primary advisor for Digital Marketing on effective use of AI‑enabled capabilities within existing IT approved platforms
• Establish best practices for responsible, effective automation and Copilot usage across the Digital Marketing and eBusiness team
• Act as the marketing liaison to IT for larger enterprise AI initiatives, representing marketing workflows and requirements without owning enterprise AI strategy or infrastructure

Skills

• Redesigning workflows (not just documenting them)
• Automating cross‑tool processes (websites, campaigns, data, reporting, execution)
• Working inside an IT‑governed environment with approved platforms
• Partnering with stakeholders to challenge and change how work is done
• 7–10 years total experience, with most of it in Digital marketing operations, Marketing technology, Ecommerce systems, Platform integration or automation roles
• Bachelor's degree in Marketing, Information Systems, Business, Computer Science or equivalent practical experience
• Platform certifications (e.g., marketing automation, CRM, analytics)
• Copilot Studio / low‑code automation certifications
• Agile / Lean / systems‑thinking coursework (formal or informal)

Benefits

• Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis.
• Medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more.

Company Overview