[Remote] Senior Manager, Paid Social Marketing (Remote)

Note: The job is a remote job and is open to candidates in USA. U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens make important decisions. They are seeking a Senior Manager of Paid Social Marketing to lead the execution of their paid social program across major platforms, focusing on strategy, optimization, and performance to drive measurable growth.

Responsibilities

• Own the strategy and execution of paid social campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, Snap, and emerging platforms
• Manage campaign setup, creative, audience targeting, bidding, budget pacing, and daily optimization
• Translate broader marketing goals into channel-level plans, KPIs, and quarterly roadmaps
• Partner with the Senior Director on budget allocation and scaling decisions
• Manage, mentor, and develop a direct report, setting clear goals, providing regular feedback, and supporting their career growth
• Delegate effectively to maximize team output while maintaining quality
• Build a culture of curiosity, accountability, and rigor within the paid social team
• Build and maintain a structured testing roadmap covering creative, audiences, bidding strategies, placements, and landing experiences
• Run clean, hypothesis-driven experiments with clear read-outs and documented learnings
• Identify scaling opportunities and quickly diagnose underperformance before it becomes a budget problem
• Develop a creative testing framework that consistently produces winning concepts
• Partner closely with Design and Analytics to develop, evaluate, and iterate on performance creative at the volume modern social platforms demand
• Stay ahead of platform trends, ad formats, and creative best practices
• Use attribution models, incrementality tests, and platform-native measurement to evaluate true performance
• Partner with Data Science on experiments, and conversion modeling
• Own paid social reporting: weekly performance reviews, monthly business reviews, and ad hoc deep dives
• Surface insights that inform broader marketing strategy, not just channel decisions
• Work with Data Engineering and Data Analytics on tracking, conversions APIs, and data quality
• Coordinate with Lifecycle and Product on landing experiences and post-click conversion
• Coordinate with Partnerships on pricing, tiers and partner promotions
• Engage Legal and Privacy on consent, ad policy, and platform compliance
• Manage relationships with platform reps and agency partners (where applicable)

Skills

• Minimum five (5) years of paid social experience, inclusive of 2 years managing people or leading a channel end-to-end
• Bachelor's degree in a related field or equivalent experience required
• Direct experience managing direct reports, with a track record of developing team members
• Strong track record managing seven- or eight-figure paid social budgets with measurable results
• Deep platform expertise in Meta Ads Manager and TikTok Ads Manager; strong working knowledge of at least one additional platform (LinkedIn, Reddit, Snap, Pinterest)
• Fluency with analytics and attribution tools (GA4, Looker, Tableau); SQL is a plus
• Strong instincts for performance creative — what works, what doesn't, and how to brief for it
• Comfort with experimentation concepts: incrementality, holdouts, statistical significance
• Excellent communicator who can present results and recommendations clearly to senior leaders
• Bias for action, organized under pressure, and honest about trade-offs
• Background in a variety of lead gen marketplaces
• Experience in financial services categories, particularly insurance

Benefits

• Paid vacation time
• Medical
• Tuition reimbursement
• Training

Company Overview