VP of Marketing, gt.school (Remote) - $200,000/year USD

You are not interested in managing campaigns. You seek ownership of growth. Most marketing leadership positions define success through impressions and activity metrics. This role defines it through enrollments. At gt.school, demand is already present. Families are actively searching for a credible, high-performance K–8 option designed for gifted learners. Our AI-powered approach accelerates mastery and enables students to explore advanced interests and real-world capabilities. The product is proven. The market is prepared. What is needed now is a marketing leader capable of turning demand into scale. You will take full ownership of the enrollment engine for GT Anywhere and lead brand strategy across virtual, campus, and summer offerings. Your mandate is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the definitive name in gifted K–8 education. There is no playbook to inherit. You will design the funnel, establish positioning, lead experimentation, and construct a dependable execution system leveraging agencies, freelancers, and technology. You will have autonomy and direct responsibility for outcomes. If you seek ownership of a tangible goal and the authority to create the system that delivers it, let's connect. What You Will Be Doing

• Taking full ownership of the enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion performance, and customer acquisition cost
• Leading continuous experimentation to surface and resolve high-impact conversion obstacles
• Leveraging GenAI tools and AI-enabled workflows to enhance marketing analysis, creative development, funnel diagnostics, and execution velocity
• Developing the annual marketing strategy for virtual, campus, and summer programs, covering positioning, audience segments, channel strategy, budget planning, and quantifiable objectives
• Creating a high-velocity execution framework that delivers consistently through agencies, freelancers, AI tools, and marketing platforms
• Collaborating directly with enrollment and school teams to incorporate family insights into more precise messaging and higher-performing creative

What You Won’t Be Doing

• Leading awareness-focused campaigns without direct enrollment responsibility
• Serving as an order-taker for ad hoc marketing requests with uncertain return on investment
• Waiting for slow approvals or navigating large bureaucratic structures to move forward
• Focusing on vanity metrics that are not tied to enrolled families

VP Of Marketing Key Responsibilities Design and operate a comprehensive growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education. Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading full-funnel marketing strategy and delivering measurable results in startup, technology, or high-growth settings
• Proven accountability for concrete conversion metrics including enrollments, revenue, customer acquisition cost, and conversion rates
• Strong analytical capability in funnel performance with a history of diagnosing bottlenecks and prioritizing high-impact optimizations
• Experience shaping brand strategy, positioning, and messaging at the organizational level
• Working GenAI proficiency, with concrete examples of applying AI tools or AI-enabled workflows to enhance marketing productivity, execution velocity, analysis quality, or business results
• Demonstrated ability to design and manage scalable execution systems utilizing agencies, freelancers, AI tools, and marketing technology
• Availability to work full-time (40 hours/week) in a remote capacity based in the United States

About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential. They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged. This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms. GT School students explore their passions, develop critical thinking skills, and learn to innovate. Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you! Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic. Crossover Job Code: LJ-5750-US-Charlott-VPofMarketing.005 Apply To This Job