[Remote] Marketing Data Analyst
Note: The job is a remote job and is open to candidates in USA. Floowi Inc connects top LATAM professionals with leading U.S. companies through remote talent solutions. The Marketing Data Analyst will be responsible for collecting, analyzing, and interpreting large datasets to evaluate historical marketing performance and support future business strategies, while collaborating closely with cross-functional teams to improve data processes and ensure data quality.
Responsibilities
- Collect, analyze, and interpret data from media platforms, web analytics tools, CRM systems, accounting platforms, and other business data sources
- Build, maintain, and optimize reporting dashboards and data visualization solutions using platforms such as Tableau and Google Data Studio
- Transform, blend, and visualize data using statistical methods and analytical tools to identify trends, outliers, and business opportunities
- Write queries and code to connect, extract, and manage data across multiple platforms, databases, and data warehouses
- Collaborate with cross-functional teams to translate business questions into actionable reports, dashboards, and recommendations
- Monitor and improve data quality, collection processes, and reporting accuracy while supporting ad-hoc analytics projects and business requests
- Communicate analytical findings and educate stakeholders on data relevance, performance metrics, and statistical significance
Skills
- Bachelor's degree in Computer Science, Data Science, Mathematics, Statistics, or equivalent professional experience
- Expert-level proficiency in SQL and Excel
- Experience building business intelligence dashboards and performance reporting solutions using Tableau, Google Data Studio, or similar visualization tools
- Experience working with cloud platforms, data warehouses, data lakes, and large-scale analytics environments, including Snowflake and BigQuery
- Ability to connect and integrate data sources through APIs and manage data flows across reporting and analytics platforms
- Experience with digital marketing, advertising platforms, marketing metrics, and campaign performance reporting
- Experience with Python, R, machine learning, relational databases, or NoSQL databases is a plus
Benefits
- Competitive salary in USD
- Remote-first flexibility. Work from anywhere.
- PTO and paid U.S. holidays
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