[Remote] Sr. Content Marketing and Communications Manager

Note: The job is a remote job and is open to candidates in USA. Tufin is seeking a Sr. Content Marketing and Communications Manager to build and run an AI-native content system that enhances competitive advantage. This role involves defining content strategy, producing high-impact content across various formats, and ensuring effective distribution to engage target audiences.

Responsibilities

• Define and evolve the content strategy across the full customer journey. Translate core company narratives into a clear and actionable publishing plan across blog, video, and social channels
• Stay close to target segments and continuously refine personas and positioning to keep messaging sharp and relevant
• Partner with leadership to shape thought leadership and market positioning
• Plan, create, and ship content across formats including pillar content, blogs, executive bylines, video, and sales assets
• Own the editorial calendar, ensuring clarity on priorities, timing, and alignment to broader campaigns
• Build AI-native workflows that accelerate production and enable one idea to scale across multiple formats such as video, social content, email, and sales narratives
• Operate with a high velocity mindset, moving quickly from idea to published content without sacrificing quality
• Own the company’s presence on LinkedIn, X, and emerging platforms as primary distribution channels
• Ensure high-performing content reaches the right audience at the right time by selecting the right channels, formats, and moments, and adapting messaging based on engagement and platform behavior
• Build and run an executive visibility program, including ghostwriting and narrative development that positions leaders as credible voices in the market
• Translate product launches, company news, and industry moments into timely content that reinforces core narratives
• Drive co-marketing and partner opportunities such as guest content, joint research, and podcasts to extend reach and influence
• Proactively identify and build presence in new channels and forums, including CISO communities, practitioner groups, and partner ecosystems, adapting content to fit each environment and expand reach into new audiences
• Actively engage with customers, partners, and sales to ensure content is grounded in real conversations and reaches the right audiences through the right channels
• Lead the shift toward video-first storytelling
• Create and edit short form video across explainers, talking head content, social clips, and event highlights
• Use AI tools to accelerate scripting, editing, captioning, and content reuse
• Own performance metrics including engagement, traffic, conversions, and influenced pipeline
• Run continuous experiments across formats, messaging, and channels
• Scale what works into repeatable playbooks, discontinue what does not

Skills

• 7+ years of experience in content marketing, communications, or digital media with significant time in B2B technology
• Exceptional writing ability across long form content, social media, and executive voice
• Deep hands-on experience using large language models such as ChatGPT, Claude, or Gemini as a core part of daily work
• Ability to clearly explain prompting approaches, workflows you have built, where models fall short, and how you ensure brand voice and accuracy at scale
• Comfortable operating in a fast-moving, highly visible role where content directly influences how the company is perceived in the market
• Willingness to be highly visible internally and externally, actively engaging with customers, partners, and sales through content, social channels, and events
• Willingness to travel up to 25% for industry events, trade shows, customer engagements, and user groups to support content, build relationships, and amplify market presence
• Working knowledge of AI-driven video tools such as Descript, Opus Clip, Runway, ElevenLabs, Submagic, or Captions
• Comfort with AI image and design tools such as Midjourney, DALL E, or Adobe Firefly
• Strong understanding of search fundamentals and how AI-generated content impacts discovery
• Experience with content management systems such as HubSpot, WordPress, or Saleshood and familiarity with email platforms
• Experience creating or directing video content for digital channels
• Proven track record of growing LinkedIn and X as content distribution channels
• A systems builder mindset with experience creating repeatable, scalable content engines
• Strong strategic thinking combined with a bias for execution and experimentation
• Experience in cybersecurity, infrastructure, or network domains
• Experience supporting executives or founders as public voices

Company Overview

Company H1B Sponsorship