[Remote] Senior Performance Marketing Manager, Direct Mail and Offline Growth,

Note: The job is a remote job and is open to candidates in USA. Upstart is a leading AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. They are seeking a Senior Performance Marketing Manager to own the Direct Mail strategy for their Home Equity Line of Credit product, optimizing campaigns and driving growth through data-driven insights.

Responsibilities

• Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
• Build our broader offline growth channels (OOH, linear TV, and brand testing)
• Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
• Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
• Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
• Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
• Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
• Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
• Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals

Skills

• Bachelor's degree or equivalent practical experience
• 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
• Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
• Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
• Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)
• Experience with Direct Mail marketing strategy, execution, or channel ownership
• Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
• Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
• Experience working in regulated industries such as financial services, insurance, or healthcare
• Skills in SQL, Looker, or similar tools to analyze and interpret large datasets

Benefits

• Target bonuses
• Equity compensation
• Generous benefits packages (including medical, dental, vision, and 401k)
• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits, including life insurance and disability coverage for added financial security
• Paid time off, sick leave, and company holidays, in line with local requirements
• Paid family and parental leave to support caregiving and major life moments (duration varies by country)
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life-centered resources
• Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
• Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
• Connection and community through team events, all-company updates, and employee resource groups (ERGs)
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)

Company Overview

Company H1B Sponsorship