[Remote] Director / Vice President of Marketing

Note: The job is a remote job and is open to candidates in USA. Stayntouch is a cloud-native PMS company headquartered in Bethesda, MD, redefining hotel operations. They are seeking a strategic, hands-on Director / VP of Marketing to lead and scale their global marketing function, focusing on brand positioning, demand generation, and customer engagement.

Responsibilities

• Develop and execute a comprehensive global marketing strategy aligned with company growth goals
• Own brand awareness, demand generation, customer engagement, and pipeline acceleration
• Build, mentor, and lead a high-performing marketing team while managing external agencies, freelancers, and vendors
• Partner closely with Sales, Product, Customer Success, and executive leadership to align marketing with revenue and retention goals
• Manage marketing budgets, KPIs, performance metrics, and ROI optimization
• Build and scale a multi-channel demand generation engine across digital, email, paid/organic, ABM, content, partner, and field channels
• Own pipeline creation, lead generation, conversion metrics, and marketing-sourced revenue contribution
• Build and manage a revised MQL to SQL strategy and process
• Optimize website growth strategy, SEO, conversion paths, and digital presence
• Oversee marketing automation and campaign execution through HubSpot, Salesforce, and AI-powered tools
• Lead strategy and execution for trade shows, conferences, customer events, sponsorships, hosted experiences, podcasts, and partner campaigns
• Manage all operational logistics including vendors, timelines, budgets, swag, booth planning, and ROI analysis
• Leverage events and partnerships as core drivers of pipeline growth, customer engagement, and market expansion
• Shape and strengthen Stayntouch’s brand positioning, messaging, and market presence
• Lead content strategy across website, PR, social media, sales enablement, customer stories, and thought leadership
• Manage PR agency relationships and corporate communications initiatives
• Ensure consistent messaging across all channels and customer touchpoints
• Build and optimize a modern marketing technology stack including CRM, automation, analytics, and reporting systems
• Partner with RevOps to ensure strong system alignment, scalability, and data integrity
• Use data-driven insights to improve campaign effectiveness and operational efficiency
• Leverage AI platforms to improve content creation, campaign performance, personalization, and operational workflows
• Continuously evaluate and implement emerging technologies to keep Stayntouch at the forefront of marketing innovation

Skills

• 8–10+ years of progressive B2B marketing experience, including senior leadership roles
• Proven success building and scaling marketing strategy and hands-on execution in SaaS, hospitality technology, or high-growth technology environments
• Strong experience marketing to hoteliers, hotel operators, ownership groups, or hospitality organizations
• Demonstrated track record of driving measurable pipeline growth and revenue acceleration
• Expertise in: HubSpot, Salesforce, Marketing automation platforms, AI marketing tools, SEO and website growth, ABM and lead generation, Event management and logistics, PR and communications, Brand strategy
• Strong budgeting, KPI development, analytics, and ROI management experience
• Exceptional communication, leadership, and project management skills
• Highly organized, collaborative, and comfortable operating strategically and tactically in a lean, fast-moving environment

Benefits

• Competitive compensation, benefits, and flexible work environment

Company Overview