[Remote] Senior Paid Media Analyst

Note: The job is a remote job and is open to candidates in USA. Avalon Consulting Group, LLC is dedicated to helping mission-driven nonprofits raise funds for important causes. As a Senior Paid Media Analyst, you will lead the integration of ad server data into reporting systems, analyze digital marketing performance, and provide actionable insights to improve fundraising outcomes.

Responsibilities

• Lead the integration and ongoing management of ad server data into Avalon’s broader reporting ecosystem
• Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data
• Analyze de-duplicated conversion data and support the development of multi-touch attribution models that provide a more complete understanding of supporter behavior
• Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows
• Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases
• Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance
• Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization
• Translate complex analytical findings into actionable recommendations for Digital and client teams
• Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes

Skills

• Approximately 4-6 years of experience in digital analytics and paid media measurement and analysis
• Experience working with paid media, email, web analytics, and digital marketing datasets
• Advanced SQL/T-SQL skills and experience working with large, complex datasets
• Experience building and maintaining Tableau dashboards and reporting solutions
• Hands-on experience with ad server implementation, management, and reporting
• Experience with ETL tools and data ingestion platforms such as Hevo, FiveTran, Windsor, Funnel, or similar
• Experience identifying, troubleshooting, and resolving data discrepancies across reporting environments
• Strong understanding of attribution methodologies, conversion tracking, and digital measurement frameworks
• Experience working with de-duplicated conversion data and multi-touch attribution models
• Experience designing data structures, field mappings, and reporting frameworks that support scalable analytics
• Understanding of platform attribution differences across paid media and email environments
• Experience supporting nonprofit fundraising, donor acquisition, or direct response marketing programs

Benefits

• Employer-paid health, dental, and vision insurance
• Generous paid leave
• Remote work reimbursements
• Employer-paid life and disability insurance
• A safe harbor 401(k) plan

Company Overview