[Remote] Regional Director of Sales and Marketing
Note: The job is a remote job and is open to candidates in USA. Trustwell Living is a Senior Living Company that provides Independent Living, Assisted Living, and Memory Care communities dedicated to enhancing the quality of life for residents. The Regional Director of Sales and Marketing will play a crucial role in helping families explore options for their loved ones while ensuring a seamless experience with the company's innovative care solutions.
Responsibilities
- Sets performance expectations and benchmarks and provides sales guidance for community sales teams to ensure that budgeted occupancy is met and exceeded
- Trains new Community Relations Directors and provides ongoing training for all
- Regularly measures the performance of sales teams through reports and identifies areas and issues that impede sales
- Ensures community sales teams deploy strategies for sales and community outreach that address all service lines, including independent living, assisted living, and memory care, as census requirements dictate
- Tours communities regularly to identify areas of improvement in the physical plant, operations, and pricing, and makes recommendations to the leadership team to address
- Periodically attends community marketing events, audits sales calls, and other outreach efforts to identify areas of opportunity for improvement
- Works in alignment with the organization's Annual Events & Marketing Plan, supporting proactive planning of marketing needs, outreach, and tactics for all service lines, including independent living, assisted living, and memory care
- Supports the community executive director and sales teams in developing the annual sales/marketing budget
- Reviews and assesses policies and processes that impact sales to move-in and look for opportunities to streamline and improve
- Stays abreast of industry sales and marketing trends that impact occupancy
Skills
- Minimum of 5 years of direct Sales and Marketing experience
- Multi-site marketing and sales experience is a must
- Professional sales training is a must
- Experience managing a team of sales professionals
Company Overview