[Remote] Social Media & Community Manager

Note: The job is a remote job and is open to candidates in USA. UpGuard is a leading company focused on transforming cyber risk management through AI-driven solutions. The Social Media & Community Manager will be responsible for enhancing UpGuard's digital presence across various platforms, bridging the gap between technical product capabilities and brand identity while nurturing a community of cybersecurity professionals.

Responsibilities

• Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube
• Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; you will strategically sequence content to prevent 'noise' and ensure that product updates, thought leadership, and culture stories align into a unified, professional brand experience for our audience
• Execute a strategic roadmap for LinkedIn and YouTube alongside the creative team which optimizes video content, transcripts, articles, and metadata to maximize UpGuard’s visibility in AI-driven search results
• Build and manage an employee advocacy program, empowering our internal experts to become industry thought leaders and amplifying our brand reach through authentic, non-corporate accounts
• Partner with Product Marketing and Campaign Managers ensure complex product launches and feature updates are translating into high-performing social campaigns
• Act as the lead orchestrator for our social proof program, collaborating with PMMs, Content and Video teams to oversee production and atomisation
• Monitor key performance metrics and leverage data-driven insights to refine content strategy and maximize organic reach
• Work closely with the Design and Video teams to produce high-quality visual assets, from short-form clips to long-form educational series
• Stay ahead of the curve on social media algorithms, emerging platforms, and cybersecurity news to keep UpGuard at the forefront of the conversation

Skills

• 4+ years of professional experience managing social media for a high-growth SaaS or technology company
• The ability to maintain a master editorial calendar that synthesizes various marketing streams into a cohesive, non-cluttered narrative for a sophisticated technical audience
• Proven success acting as the 'connective tissue' between Campaign, Content, Video, and Product teams
• A master of the 'short-form' hook with the ability to write clear, authoritative, and engaging copy
• Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust
• Proficiency in social analytics tools and the ability to translate metrics into actionable growth strategies
• A strong eye for visual storytelling and experience briefing creative teams on social-first assets
• A forward-thinking understanding of how to optimize social metadata, transcripts, and long-form posts to influence AI search engines and LLM citations
• The ability to align social media activities with broader business objectives and marketing campaigns
• A proven track record of working effectively across multiple departments in a fast-paced, remote environment
• A foundational understanding of the B2B SaaS landscape, with the ability to quickly grasp complex technical products and translate them into high-signal content for professional audiences
• Deep technical knowledge of the LinkedIn algorithm, YouTube SEO, Social Media for AEO
• Experience with basic video editing tools or a background in producing YouTube-focused content
• Experience managing social accounts for a global brand with multiple products and audiences across various time zones and regions

Benefits

• Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
• WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
• $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
• Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
• 18 weeks paid Parental Leave: Irrespective of parenting role
• Personal Leave Allowance: This includes sick & carer’s leave
• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
• Top-spec hardware: All team members will be provided with top-spec laptops for their roles

Company Overview