UX Designer - In-Store Digital Media & ESL

Company Description

About Avery Dennison Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.

Job Description

About the Role We are seeking a UX Designer to own the user experience across Vestcom's digital product portfolio, with primary focus on In-Store Digital Media and Electronic Shelf Labels (ESL). This role is responsible for understanding retailer and brand user needs, designing solutions that drive adoption and satisfaction, and partnering closely with product management and engineering to deliver experiences that create measurable business value. The ideal candidate combines strong research skills with hands-on design execution, maintaining direct relationships with users while translating insights into intuitive interfaces. You will design experiences for multiple user types—retailers managing shelf-edge media programs, brands running advertising campaigns, and store operations teams interacting with in-store technology. This is a high-visibility role at the center of Vestcom's transformation from paper-based solutions to digital retail media.

Key Responsibilities

• User Research & Discovery
• Conduct ongoing user research with retailers, brands, and store operations teams to understand workflows, pain points, and opportunities
• Partner with product managers on customer discovery, participating in interviews and translating insights into design implications
• Design and run usability tests to validate design hypotheses before committing engineering resources
• Build user personas, journey maps, and service blueprints that inform product strategy across the portfolio
• Product Design & Execution
• Own end-to-end design for In-Store Digital Media and ESL products, from concept through detailed specifications
• Create wireframes, prototypes, and high-fidelity designs that balance user needs with technical constraints and business goals
• Establish and maintain design systems and component libraries that enable consistent, scalable product development
• Design for multiple contexts: retailer dashboards, brand campaign tools, store operations interfaces, and in-store displays
• Cross-Functional Collaboration
• Partner with product management and engineering as part of integrated product teams, collaborating on solutions rather than receiving handoffs
• Work with sales and customer success to understand user feedback and inform design priorities
• Communicate design rationale, progress, and learnings to stakeholders across the organization
• Contribute to go-to-market by designing demo experiences, sales materials, and onboarding flows

Qualifications

• Required Qualifications
• 6+ years of UX/product design experience, with portfolio demonstrating end-to-end product design work
• Experience with B2B products, preferably in enterprise software, SaaS, or technology platforms
• Strong user research skills with experience conducting discovery interviews, usability testing, and translating insights into design decisions
• Proficiency with modern design tools (Figma preferred) and ability to create design systems and component libraries
• Experience designing for multiple user types with different needs, contexts, and technical sophistication
• Comfort with ambiguity and early-stage product challenges where the right solution requires experimentation
• Excellent communication skills, with ability to articulate design rationale to engineering, product, and business stakeholders
• Preferred Qualifications
• Experience with retail technology, advertising technology, or media products
• Background in products serving both enterprise customers and SMB/long-tail segments
• Experience with hardware/software integrated products, IoT, or in-store technology
• Understanding of two-sided

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