Demand Generation Program Manager

We’re looking for a demand generation marketer who brings fresh ideas, strong execution, and a clear eye for results. In this role, you’ll shape how the right audiences discover, engage with, and evaluate Coder. You’ll run demand gen programs across sponsorships, paid campaigns, vendor channels, and regional markets. You’ll work closely with demand gen, content, design, product marketing, and marketing ops to ship thoughtful programs on time, on budget, and built to learn. What you’ll do here Run day-to-day execution for sponsorships, vendor programs like BrightTALK, and paid campaigns across selected channels. Own vendor relationships and program logistics, including timelines, deliverables, and follow-up. Help expand verticalized campaigns by tailoring messaging and channel selection to specific industries and buyer segments. Research, document, and recommend new channels, sponsorships, and campaign opportunities to test. Support regional program execution across Europe and APAC as we expand localization. Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives. Track program performance and share recommendations that inform renewals, optimizations, and future tests. What we’re looking for 3–5 years of experience in demand generation, digital marketing, or paid media. Hands-on experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels. Strong project management instincts. You keep deadlines, budgets, and stakeholders organized, and you communicate early when things shift. Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, analyze performance, and turn numbers into recommendations. Curiosity about using AI tools and workflows to find efficiencies, improve execution, and test what’s possible. Bonus tacos if you have Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms. Experience managing programs in tools such as Asana. A background in vendor negotiation or media buying, with a track record of getting more value from sponsorship budgets. Experience in B2C marketing or industries outside traditional B2B demand gen. We value people who bring ideas from different playbooks. About Coder Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle. Our self-hosted AI Development Environment is the foundation for deploying agentic AI in the enterprise. It provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance. Coder's isolated, policy-driven environments improve productivity, cut cloud costs, and reduce data risks. Developers transition to AI at their own pace using their own tools. Platform and security teams can govern, audit, and manage a great developer experience at scale. Interview process We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders. AI use during the interview process As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process. Not permitted: Using AI assistance during conversational interviews. Permitted: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalized for using AI as long as it is done honestly. Our use of AI in hiring We use AI tools to help manage our recruitment process efficiently and fairly. Specifically: Ashby helps us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions - it helps our team prioritize which applications to review first. Granola takes notes during our interview calls so our team can focus on the conversation with you. All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment, and these practices are conducted in compliance with applicable data protection, AI governance, and labor laws. Your data is not used to train AI models. In accordance with New York City Local Law 144, an independent bias audit has been conducted on "Automated Employment Decision Tools"; results are available for Ashby. If you're applying for a role at Coder and have questions about how we use AI in our process, or if you'd like to request information about the data we collect, please contact [email protected]. Coder is a proud Equal Opportunity Employer We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws. Apply To This Job