Senior Customer Marketing Lead – Advisory Board Strategy, Community Engagement & Advocacy Programs (US) – arenaflex

About arenaflex – Empowering Businesses Through Intelligent Automation

arenaflex is a global leader in cloud‑based financial solutions, dedicated to helping small and medium‑size enterprises thrive in an increasingly digital economy. By automating routine accounting tasks, delivering real‑time insights, and connecting businesses with trusted advisors and integrated apps, arenaflex enables entrepreneurs to focus on growth rather than paperwork. Our mission is to build a stronger, more resilient economy—one that fuels innovation, creates jobs, and improves lives worldwide.

Why This Role Matters

As a Customer Marketing Lead for the United States, you will be the strategic architect and hands‑on executor of arenaflex’s Advisory Board programs. You will shape the global strategy for Accounting & Bookkeeping (AB) advisory boards while tailoring and delivering localized experiences for both AB and Small Business (SB) segments. Your work will turn advisory boards from simple feedback loops into powerful, strategic assets that influence product roadmaps, drive authentic advocacy, and deliver measurable ROI.

Key Responsibilities

Global AB Advisory Board Strategy Development

• Partner with the Director of Customer Marketing to design a scalable, cross‑regional strategy for AB advisory boards across the US, UK, and ANZ markets.
• Establish standardized frameworks, selection criteria, onboarding processes, and engagement models for board members.
• Craft programming approaches that deliver high‑value experiences to participants while extracting deep strategic insights for arenaflex.
• Define clear metrics, reporting structures, and success dashboards that demonstrate the business impact of advisory boards.
• Collaborate with regional counterparts to adapt the global strategy to local market nuances without compromising consistency.
• Facilitate knowledge‑sharing forums that enable best‑practice exchange across all regions.

Regional Advisory Board Execution (AB & SB)

• Lead the end‑to‑end selection, onboarding, and ongoing engagement of AB and SB advisory board members in the United States, including distinct groups for enterprise customers where relevant.
• Design and facilitate compelling advisory board workshops that surface actionable insights while providing tangible value to participants.
• Build deep, trust‑based relationships with board members, understanding their business challenges to ensure relevance of their contributions.
• Work closely with product, marketing, and senior leadership teams to translate advisory insights into concrete product and go‑to‑market decisions.
• Transform board members into proactive brand advocates who generate referrals, testimonials, case studies, and user‑generated content.
• Develop communication strategies and content assets that disseminate board insights across the organization.
• Implement retention programs that keep high‑value board members engaged over the long term.
• Create a value‑delivery program that helps AB members improve their own practices using arenaflex insights and peer collaboration.
• Collect detailed post‑workshop feedback to continuously refine product and GTM strategies.

Ongoing Community Management & Communication

• Own the active Slack (or equivalent) channels for Customer Advisory Board (CAB) members, ensuring consistent, high‑value engagement between formal meetings.
• Develop a content calendar for community channels that maintains member interest, encourages participation, and showcases exclusive resources.
• Support the planning and execution of flagship events—including arenaflex‑hosted side events—beyond the scheduled workshops.
• Curate timely, relevant content that provides exclusive value to CAB members, reinforcing their sense of belonging.
• Establish clear communication cadences, protocols, and escalation paths to keep members informed and motivated.
• Monitor engagement metrics, proactively address declining participation, and re‑ignite enthusiasm through targeted outreach.
• Facilitate peer‑to‑peer connections, fostering a collaborative ecosystem among board members.
• Leverage digital channels to gather continuous feedback, quickly validate ideas, and keep the advisory loop alive.

Cross‑Functional Collaboration

• Identify and enlist a broad set of internal stakeholders—product managers, engineers, sales leaders, and customer success champions—to enrich advisory board outcomes.
• Maintain strong, transparent relationships with stakeholders, ensuring they are well‑informed and aligned with advisory board objectives.
• Break down silos by championing a “one‑team” mindset, reminding all parties that advisory boards serve shared strategic goals.
• Produce rich, executive‑level reports that synthesize insights, recommendations, and action items for senior leadership.
• Act as a knowledge hub, proactively disseminating learnings, updates, and success stories across arenaflex.

Process Excellence & Innovation

• Continuously monitor key performance indicators, benchmarks, and qualitative feedback to optimize processes, products, and outcomes.
• Rapidly resolve process breakdowns, minimizing disruption to advisory board workflows.
• Implement preventive measures that reduce recurrence of identified issues.
• Balance a focus on results with a commitment to process efficiency, ensuring high‑quality delivery at scale.
• Experiment with alternative approaches, pilot new ideas, and iterate based on data‑driven learnings.
• Apply creative problem‑solving to complex challenges, encouraging innovative thinking across the team.
• Foster a culture of creativity, supporting colleagues in developing and refining breakthrough solutions.
• Proactively assess and manage risks associated with advisory board initiatives.

Success Metrics (What Success Looks Like)

• Implementation of a comprehensive global AB advisory board strategy that is consistently executed across all regions.
• Vibrant, high‑engagement AB and SB advisory boards in the United States, with strong participation rates.
• Active Slack communities with measurable member interaction and satisfaction.
• Clear, demonstrable influence of advisory board insights on product roadmap and strategic decisions.
• High satisfaction scores (NPS, CSAT) among advisory board participants.
• Increased external advocacy—testimonials, referrals, and user‑generated content—from board members.
• Recognition of advisory boards as strategic assets rather than mere feedback mechanisms.
• Stakeholders consistently informed, engaged, and supportive of advisory board initiatives.
• Innovative program enhancements that set new industry standards for customer advisory initiatives.
• Robust ROI metrics that quantify the financial and strategic impact of advisory board programs.

Critical Competencies

• Exceptional facilitation skills—able to guide diverse groups toward productive, insight‑rich discussions.
• Polished communication abilities, capable of delivering complex information with clarity, precision, and persuasion.
• Proven talent for encouraging diverse perspectives and synthesizing them into actionable strategies.
• Strong project‑management acumen, meticulous attention to detail, and the ability to juggle multiple priorities.
• Data‑driven mindset—experience measuring program effectiveness, calculating ROI, and reporting results.
• Resilient tenacity—delivering results despite obstacles, setbacks, or ambiguous situations.

Experience & Qualifications

• Extensive background in marketing, customer advocacy, community management, or related disciplines.
• Demonstrated success designing, launching, and scaling customer advisory programs or similar engagement initiatives.
• Hands‑on experience managing online communities, driving digital engagement, and curating content for professional audiences.
• Deep understanding of B2B marketing dynamics; experience in accounting, financial services, or SaaS industries is highly preferred.
• Track record of operating within matrixed, global organizations, balancing global consistency with regional relevance.
• Strong analytical skills—ability to translate qualitative feedback into quantitative insights.
• Proficiency with collaboration tools (Slack, Teams, Zoom, Miro) and CRM/marketing automation platforms.

Career Growth & Learning Opportunities

At arenaflex, you will be positioned at the intersection of product, marketing, and customer success, giving you unparalleled visibility into the company’s strategic direction. You will have the opportunity to:

• Lead a high‑impact, cross‑functional program that directly influences product development and market positioning.
• Mentor junior marketers and community managers, building a pipeline of future leaders.
• Participate in executive‑level strategy sessions, gaining exposure to senior leadership decision‑making.
• Access continuous learning resources—including certifications, workshops, and conferences—to deepen expertise in advisory board management, data analytics, and customer experience.
• Shape arenaflex’s global advisory framework, leaving a lasting legacy that will be replicated across continents.

Work Environment & Culture at arenaflex

arenaflex prides itself on a human‑first culture that values respect, fairness, and inclusion. Our teams operate in a flexible, hybrid environment that encourages autonomy while fostering collaboration. Key cultural pillars include:

• Diversity of Thought: We celebrate varied perspectives, believing they drive better outcomes for our customers and our business.
• Innovation Mindset: Employees are empowered to experiment, iterate, and challenge the status quo.
• Well‑Being Focus: Generous paid leave, mental‑health resources, and wellness allowances support a balanced life.
• Community & Belonging: Employee resource groups, mentorship programs, and inclusive events create a sense of belonging.
• Transparency & Trust: Open communication channels and regular town‑halls keep everyone aligned with our mission.

Compensation, Perks & Benefits (General Overview)

arenaflex offers a competitive total rewards package designed to attract and retain top talent. While exact figures will be discussed during the interview process, candidates can expect:

• Base salary aligned with market benchmarks for senior marketing leadership roles.
• Performance‑based bonuses tied to advisory board impact metrics.
• Comprehensive health coverage—including medical, dental, vision, and disability insurance.
• Retirement savings plans with employer matching contributions.
• Generous paid parental leave (up to 26 weeks for primary caregivers) and family‑forming support.
• Employee Stock Purchase and Share Plans, allowing you to share in arenaflex’s growth.
• Flexible working arrangements—remote, hybrid, or in‑office—tailored to your lifestyle.
• Professional development budget, conference attendance, and certification reimbursements.
• Well‑being programs, including mental‑health counseling, fitness subsidies, and wellness allowances.

How to Apply

If you are passionate about turning customer insights into strategic advantage, love building vibrant communities, and thrive in a fast‑moving, globally‑connected environment, we want to hear from you. Apply today to join arenaflex’s mission‑driven team and help shape the future of business finance.

Equal Opportunity & Inclusion Statement

arenaflex is committed to creating a diverse workforce where every individual feels valued and empowered. We encourage applicants of all backgrounds—including women, under‑represented minorities, veterans, and people with disabilities—to apply, even if you do not meet every listed qualification. If you require any accommodations during the recruitment process, please let us know, and we will gladly support you.

Ready to Make an Impact?

Take the next step in your career and become a catalyst for change at arenaflex. Click the link below to submit your application and start a journey that will challenge, inspire, and reward you.

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