Senior Manager – B2B Demand Generation & Customer Marketing for Consumer Goods Solutions at arenaflex

About arenaflex – Pioneering Sustainable Growth in Consumer Goods

arenaflex is a global leader at the intersection of technology, data insight, and sustainable agriculture. Our purpose‑driven mission is to empower producers, manufacturers, and retailers to create safer, more efficient, and environmentally‑friendly food and consumer‑goods value chains. With a portfolio that spans cutting‑edge SaaS platforms, purpose‑built applications, and a network of industry‑leading partners, arenaflex helps the world’s top agribusinesses and consumer‑goods companies transform how they operate, innovate, and connect with their customers.

Our culture is built on diversity, curiosity, and a relentless focus on delivering measurable impact. Whether you are a data‑savvy marketer, a creative storyteller, or a strategic partnership builder, you will find a home at arenaflex where your ideas are celebrated, your growth is nurtured, and your contributions directly shape the future of food and consumer goods.

Role Overview – Senior Manager, B2B Demand Generation & Customer Marketing

As a senior member of the global Brand & Customer Marketing team, you will own the end‑to‑end demand generation strategy for arenaflex’s Consumer Goods solutions. You will lead a high‑performing team of marketers, collaborate closely with sales, product, and customer‑success partners, and drive the execution of campaigns that generate pipeline, deepen customer relationships, and accelerate revenue growth across the B2B landscape.

Key Responsibilities

• Strategic Alignment: Translate arenaflex’s corporate objectives and revenue targets into clear, actionable marketing plans for the Consumer Goods segment.
• Demand Generation Leadership: Design, launch, and optimize multi‑channel demand generation programs—including Account‑Based Marketing (ABM), content syndication, webinars, virtual events, and paid digital promotions—in partnership with the digital promotions team.
• Creative Collaboration: Partner with the brand team and external agency partners to produce compelling, customer‑centric content and creative assets that reinforce arenaflex’s brand voice and market positioning.
• Stakeholder Engagement: Facilitate regular alignment sessions with sales, product marketing, product management, and customer success to ensure messaging consistency, pipeline visibility, and cross‑functional buy‑in.
• Performance Reporting: Own weekly and monthly KPI reporting, delivering insights and actionable recommendations to senior leadership and adjusting tactics to maximize ROI.
• Strategic Partnerships: Identify, negotiate, and manage partnership programs with industry associations, technology vendors, and thought‑leadership platforms to amplify arenaflex’s market reach.
• Brand Integration: Support the harmonization of acquired brands and teams into the broader Marketing and Revenue Operations organization, ensuring a seamless cultural and operational transition.
• Team Development: Mentor, coach, and inspire the Consumer Goods marketing team, fostering a collaborative environment that encourages continuous learning and professional growth.
• Process & Tool Optimization: Build scalable processes, select best‑in‑class marketing technology, and champion efficient ways of working that enable rapid execution across sales, marketing, product, and customer success.
• Budget Stewardship: Manage the Consumer Goods marketing budget responsibly, tracking spend against forecasted ROI and ensuring fiscal discipline.

Essential Qualifications

• 10+ years of progressive marketing experience, with a strong focus on B2B demand generation in the Consumer Goods (manufacturing or retail) sector.
• Demonstrated success driving ABM campaigns that generate qualified pipeline and measurable revenue impact.
• Proven ability to influence cross‑functional decision‑making and translate complex data into clear, actionable business insights.
• Exceptional project management skills, with a track record of juggling multiple stakeholders, timelines, and deliverables without sacrificing quality.
• Solid business acumen and the capacity to evaluate ideas against strategic objectives and financial metrics.
• Excellent written and verbal communication skills, including the ability to craft executive‑level presentations and succinct messaging.
• Post‑secondary degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Preferred Qualifications & Additional Assets

• Experience in a SaaS environment, particularly with subscription‑based technology solutions for the agriculture or consumer‑goods industries.
• Hands‑on familiarity with marketing automation platforms (e.g., Marketo, HubSpot), ABM tools (e.g., Terminus, Demandbase), and analytics suites (e.g., Google Analytics, Tableau).
• History of leading high‑performing teams, including hiring, onboarding, and career development.
• Certification in project management (PMP, Scrum) or demand‑generation methodologies.
• Passion for sustainability and an understanding of the environmental challenges facing the food and consumer‑goods supply chain.

Core Skills & Competencies

• Strategic Thinking: Ability to see the big picture, anticipate market trends, and position arenaflex as a thought leader.
• Analytical Mindset: Proficiency in interpreting campaign data, ROI calculations, and predictive modeling.
• Collaboration: Strong interpersonal skills that enable seamless partnership with sales, product, and customer‑success teams.
• Adaptability: Comfort thriving in a fast‑moving, evolving environment where priorities shift quickly.
• Leadership Presence: Confidence to set clear direction, inspire teams, and communicate vision to senior stakeholders.
• Customer‑Centricity: Deep empathy for the buyer’s journey and a relentless focus on delivering value at every touchpoint.

What arenaflex Offers – Compensation, Benefits, and Growth

Competitive Base Salary: $108,000 – $162,000 USD, commensurate with experience and expertise.

Performance Incentives: Eligibility for a sales incentive plan or performance‑based bonus tied to measurable outcomes.

Comprehensive Benefits Package: Health, dental, vision, life insurance, and disability coverage; flexible spending accounts; and a 401(k) plan with company match.

Flexible Work Arrangements: Ability to work remotely, in‑office, or a hybrid model while aligning with Eastern Standard Time requirements.

Learning & Development: Access to industry conferences, internal training programs, mentorship opportunities, and tuition reimbursement to support continuous skill enhancement.

Career Advancement: Clear pathways to senior leadership roles within arenaflex’s global Marketing organization, including exposure to cross‑functional initiatives and international markets.

Culture & Values: A workplace that celebrates diversity, encourages bold innovation, and places customers and communities at the heart of every decision. Our core values—Customer‑First, Courageous Innovation, and Spirited Teamwork—guide daily interactions and strategic direction.

Work Environment & Culture at arenaflex

At arenaflex, you will join a collaborative, high‑performance team that values curiosity, transparency, and impact. Our employees enjoy:

• Open communication channels with senior leadership, fostering a sense of ownership and influence.
• Regular team‑building events, both virtual and in‑person, that strengthen relationships across geographies.
• Opportunities to contribute to community initiatives, reinforcing arenaflex’s commitment to social responsibility.
• A supportive environment that encourages work‑life balance, with generous paid time off and wellness programs.

How to Apply – Take the Next Step with arenaflex

If you are a self‑starter who thrives on turning data into strategy, loves guiding teams toward ambitious goals, and is passionate about shaping a sustainable future for food and consumer goods, we want to hear from you. Bring your expertise, vision, and energy to arenaflex and help us drive the next wave of industry transformation.

Submit your application today and discover how your career can flourish while making a meaningful impact on the world.