Associate Director, Customer & Product Insights – Strategic Market Research, Consumer Experience & Data‑Driven Decision Leadership

About arenaflex

arenaflex is a global leader in delivering innovative solutions that connect people, businesses, and communities. With a portfolio that spans cutting‑edge technology, consumer‑focused brands, and forward‑thinking services, arenaflex empowers millions of customers worldwide to experience seamless, personalized interactions every day. Our commitment to data‑driven decision making, relentless curiosity, and a culture of continuous learning fuels our ability to stay ahead of market trends and shape the future of the industry.

Why This Role Matters

In today’s hyper‑connected world, understanding the voice of the customer is not just a competitive advantage—it’s a business imperative. As the Associate Director, Customer & Product Insights at arenaflex, you will be the strategic architect of the research ecosystem that informs product development, brand positioning, and go‑to‑market strategies. Your insights will directly influence senior leadership decisions, drive innovation pipelines, and ensure that every touchpoint delivers measurable value to our customers.

Role Overview

This senior‑level position sits at the intersection of marketing, product management, and analytics. You will lead a high‑performing team of researchers, collaborate with cross‑functional partners, and champion a culture where data and storytelling converge to create actionable business outcomes. The role demands a blend of strategic vision, hands‑on research expertise, and strong people‑leadership capabilities.

Key Responsibilities

• Strategic Research Roadmap: Define, prioritize, and continuously refine a multi‑year research agenda in partnership with brand and product leaders to align with corporate objectives.
• Team Leadership & Development: Manage, mentor, and coach a diverse team of researchers, ensuring each member excels in their specific work streams and contributes to high‑quality insights.
• Hands‑On Research & Storytelling: Conduct qualitative and quantitative studies, synthesize findings, and craft compelling narratives that translate complex data into clear, actionable recommendations.
• Vendor Management & Budget Oversight: Oversee external research partners, negotiate contracts, and steward research budgets to maximize ROI while maintaining methodological rigor.
• Cross‑Functional Collaboration: Partner with Marketing Insights, Analytics, and Intelligence teams to build an integrated, 360‑degree view of customers and market dynamics.
• Executive Representation: Serve as the voice of the customer in senior leadership forums, influencing strategic decisions and championing consumer‑centric initiatives.
• Performance Feedback & Coaching: Provide regular, constructive feedback, set clear performance expectations, and drive continuous improvement across the insights function.
• Stakeholder Engagement: Act as a consumer champion, fostering strong relationships with senior business leaders and ensuring insights are embedded in the decision‑making process.

Essential Qualifications

• Minimum eight years of experience in marketing research, customer experience, or user experience research, preferably within fast‑moving consumer or technology environments.
• Proven ability to design and execute both qualitative and quantitative research programs that address complex business challenges.
• Deep expertise in advanced quantitative methodologies, including maxdiff, conjoint analysis, segmentation, and cluster analysis.
• Hands‑on experience with qualitative techniques such as focus groups, in‑depth interviews, and ethnographic studies.
• Demonstrated skill in synthesizing data from multiple sources and translating findings into clear, actionable business insights.

Preferred Qualifications (Nice‑to‑Haves)

• Four or more years of experience leading a team of three or more researchers, with a track record of developing high‑performing talent.
• Experience providing insights that directly inform value‑proposition development and product positioning.
• Ability to leverage secondary data, market trends, and competitive intelligence to enrich primary research findings.
• Exceptional presentation skills, with a talent for delivering compelling narratives to senior executives and board members.
• Strong business acumen and a solid understanding of the telecom industry, including regulatory considerations and emerging technology trends.

Core Skills & Competencies

• Analytical Rigor: Mastery of statistical software (e.g., SPSS, SAS, R, Python) and data visualization tools (e.g., Tableau, Power BI).
• Strategic Thinking: Ability to see the big picture, anticipate market shifts, and align research initiatives with long‑term business goals.
• Communication Excellence: Clear, concise, and persuasive storytelling that resonates with both technical and non‑technical audiences.
• Collaboration & Influence: Proven capability to build strong partnerships across functions and influence without direct authority.
• Project Management: Expertise in managing multiple concurrent projects, meeting tight deadlines, and delivering high‑quality outputs.
• Leadership Presence: Confidence to represent the insights function in executive settings and champion a customer‑first mindset.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its people. In this role, you will have access to:

• Executive mentorship programs that connect you with senior leaders across the organization.
• Continuous learning stipends for certifications, conferences, and advanced analytics training.
• Opportunities to lead enterprise‑wide initiatives, such as the launch of a new data‑driven product line or the redesign of the customer journey.
• Cross‑functional rotations that broaden your perspective and deepen your expertise in areas like product management, digital marketing, and strategic planning.

Work Environment & Culture at arenaflex

Our culture is built on three pillars: Innovation, Inclusion, and Impact. At arenaflex you will experience:

• A flexible hybrid work model that balances remote productivity with collaborative office days.
• A diverse, inclusive community where every voice is heard and ideas are celebrated.
• Regular “Insight Labs” where teams share research findings, brainstorm solutions, and celebrate wins.
• Employee resource groups focused on professional growth, wellness, and community outreach.
• A transparent leadership style that encourages open dialogue and rapid decision‑making.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract and retain top talent. While exact figures will be discussed during the interview process, candidates can expect:

• Base salary that reflects market benchmarks for senior research leadership roles.
• Performance‑based bonuses tied to the impact of insights on business outcomes.
• Comprehensive health, dental, and vision plans for you and your dependents.
• Generous paid time off, parental leave, and flexible holiday scheduling.
• Retirement savings plans with company matching contributions.
• Wellness programs, including virtual fitness classes, mental‑health resources, and ergonomic home‑office stipends.
• Technology allowance for laptops, monitors, and home‑office equipment.
• Employee stock purchase plans that allow you to share in the company’s long‑term success.

How to Apply

If you are ready to shape the future of customer and product insights at a forward‑thinking organization, we invite you to submit your application through our dedicated portal. Please ensure your resume highlights relevant research leadership experience, and include a brief cover letter that showcases your passion for turning data into strategic action.

Apply to this role at arenaflex

Join arenaflex and Make an Impact

At arenaflex, your work will directly influence the experiences of millions of customers worldwide. By leading a world‑class insights team, you will help shape products that delight, services that empower, and strategies that drive sustainable growth. If you thrive in a dynamic environment, love turning complex data into clear narratives, and are eager to mentor the next generation of research talent, we want to hear from you.

Take the next step in your career—apply today and become a catalyst for change at arenaflex.