Associate Director - Growth Marketing

Role Overview As Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full-funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion. This role extends beyond digital to orchestrate integrated campaigns across digital, field, and executive-level events, aligned to complex B2B buying journey. You will play a critical role in connecting marketing to revenue by aligning closely with enterprise sales, product marketing, and customer teams—ensuring programs drive account engagement, opportunity progression, and measurable revenue outcomes.

Responsibilities

Integrated Campaigns for Enterprise Growth Lead full-funnel, integrated campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows) Orchestrate multi-channel programs across digital, ABM, field marketing, and executive events targeting enterprise accounts Own end-to-end campaign lifecycle, from strategy through optimization and revenue attribution Account-Based & Demand Generation Strategy Partner with sales on ABM strategies focused on named accounts and high-value segments Drive new logo acquisition while supporting pipeline acceleration and deal expansion Build targeted engagement programs that move accounts through consideration, evaluation, and purchase Implement scalable programs for multi-touch, multi-stakeholder engagement Events & Executive Engagement Integrate flagship industry events, hosted experiences, executive roundtables, and field programs into campaign strategy Ensure events are generating and accelerating pipeline, with defined pre-, during-, and post-event activation Support sales-led engagement for key accounts and late-stage opportunities Digital & Performance Marketing Lead digital strategy across paid media, search, social, and web to drive high-quality demand Optimize conversion pathways (web, landing pages, content journeys) for enterprise buyers Manage strategic partnerships with media platforms and industry channels (legal/tech ecosystems) Marketing Analytics, Operations & Technology Own marketing performance analytics, including, pipeline contribution (sourced/influenced), account engagement and progression, conversion across lifecycle stages and campaign ROI and customer acquisition cost. Lead marketing operations, including campaign execution, lead/account management, and data quality Define and optimize the marketing tech stack (Salesforce, Marketo, attribution, event tech) Recommend the right mix of tools and processes to support enterprise GTM and revenue visibility Sales, Product & Customer Alignment Partner closely with enterprise sales to align on target accounts, pipeline goals, and campaign priorities Collaborate with product marketing to translate ELM capabilities into compelling, differentiated campaigns Align with customer marketing to support cross-sell, upsell, and retention programs Act as a strategic partner to leadership on pipeline health, performance insights, and growth opportunities Budget & Resource Optimization Manage budgets across digital, ABM, and events, optimizing for pipeline generation and revenue impact Allocate resources based on segment priorities, deal size, and performance insights Leadership Lead and develop a team across digital, campaigns, events, and operations Build a performance-driven, data-centric culture focused on accountability and continuous optimization Mentor managers and senior marketers supporting enterprise GTM execution Skills & Experience Deep experience in B2B enterprise marketing, ideally in SaaS, legal tech, or complex solution selling Proven success driving pipeline and revenue in long, multi-stakeholder sales cycles Expertise in account-based marketing (ABM) and enterprise demand generation Strong experience leading integrated campaigns across digital and events (including executive engagement) Advanced knowledge of marketing analytics, attribution, and funnel optimization Experience owning or partnering with marketing operations and technology ecosystems Strong understanding of legal, compliance, finance, or enterprise workflows is a plus Exceptional leadership, stakeholder management, and communication skills Key Success Metrics Enterprise pipeline sourced and influenced New logo acquisition and expansion revenue Account engagement and progression within target segments Conversion rates across complex buying journeys Event-driven pipeline and opportunity acceleration Marketing ROI and efficiency (CAC, velocity, deal impact) Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $111,200.00 - $198,650.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. 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