Manager, SEM

Job Description:

• Develop and lead SEM strategy across Google Ads and other search platforms
• Oversee campaign structure, scaling strategies, and ongoing optimization
• Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
• Translate business goals into measurable paid search strategies and execution plans
• Lead testing roadmaps including bidding strategies, audience targeting, and creative
• Analyze performance data and deliver insights to stakeholders and clients
• Collaborate cross-functionally with strategy, analytics, and creative teams
• Ensure accurate tracking, attribution, and data integrity across campaigns
• Mentor and support junior team members

Requirements:

• 4+ years of SEM / paid search experience
• Proven ability to manage and scale high-performing campaigns
• Deep expertise in Google Ads, including bidding strategies and optimization techniques
• Strong analytical and data interpretation skills
• Experience managing budgets and forecasting performance
• Ability to communicate performance insights clearly to stakeholders
• Experience in an agency environment
• Experience mentoring or managing team members
• Familiarity with CRM and marketing automation platforms

Benefits:

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents)
• Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness
• 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind
• A professional development fund ($500) and continuous learning programs to invest in your career
• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis

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