Director of Mass Market Fundraising- Remote Position

Rooted in our Christian faith, Bethany Christian Services works to ensure children are safe, loved, and connected through family. Across 29 states, we strengthen families, support foster care and adoption, and walk alongside refugees with compassion. Here, living out your faith means using your gifts to bring hope and make a lasting impact. Working at Bethany means joining a team of dedicated professionals with diverse skills, serving communities across the country. Together, we’re united in our Christian mission and these shared values: We’re motivated by our faith, we support one another, we champion justice, we pursue excellence, and we’re in it for the long haul. As a Director of Mass Market Fundraising, you’ll help carry this mission forward and make a meaningful impact every day. How Your Role Makes a Difference

• Lead the vision, planning, and execution of Bethany’s mass market fundraising strategy to drive scalable revenue across all audience segments;
• Develop go-to-market strategies, including campaign roadmaps, segmentation, testing plans, and product positioning;
• Evaluate performance across products and channels, identifying opportunities to scale high-performing offers nationally and globally;
• Ensure all mass campaigns align with Bethany’s brand, mission, and global marketing framework;
• Design and optimize the donor journey, from lead generation through conversion, retention, and loyalty—to increase lifetime value;
• Lead strategies for acquisition, onboarding, monthly giving growth, and donor satisfaction;
• Build and scale upgrade, renewal, and reactivation strategies to improve donor retention across engagement streams;
• Integrate behavior- and insight-driven messaging to deliver personalized experiences and deepen engagement;
• Own the creation, innovation, and performance of mass market fundraising products and seasonal campaigns;
• Lead development and rapid testing of new giving formats, pricing models, and strategies;
• Collaborate with Creative, Copy, and Digital teams to ensure offers are compelling, clear, and optimized for conversion;
• Align campaigns with audience needs, balancing inspiration, urgency, and value;
• Oversee multichannel engagement across web, email, social, paid media, SMS, and offline, optimizing for acquisition and retention;
• Collaborate with regional teams to share best practices, tools, and creative assets that scale engagement;
• Contribute to organizational strategy discussions on donor segmentation, channel integration, and engagement innovation;
• Partner with data and analytics teams to define KPIs, track performance, and build dashboards for real-time reporting;
• Use insights from segmentation, journey analytics, and audience feedback to drive continuous improvement;
• Lead A/B testing and performance reviews to refine messaging, timing, and channel mix;
• Champion data-informed decision-making across all campaign and engagement strategies;
• Collaborate with Donor Engagement and other channels and stakeholders to advance mid, major, and planned/legacy.
• Foster a collaborative, mission-aligned, and performance-driven team culture;
• Partner with agencies and platform partners supporting media buying, creative development, donor care, and campaign execution;
• Partner with internal stakeholders across operations and support services to drive integration and accountability;
• Participate in Bethany-sponsored events as required
• Essential job responsibilities may vary based on the specific needs of each program/department;
• May be required or asked to participate in a Bethany sponsored event;
• Complete other duties as assigned.

What Will Make You Successful

• Bachelor’s degree in related field of study from an accredited college;
• Five (5) years of experience in fundraising, direct response marketing, digital acquisition, or consumer engagement roles, with a strong track record of revenue growth;
• Proven success in developing and executing multichannel mass marketing strategies across paid, owned, and earned media;
• Experience managing large-scale donor/customer acquisition and retention programs;
• Demonstrated ability to lead teams through change, scale campaigns, and manage complex go-to-market plans;
• Strong familiarity with CRM systems, donor journey design, and marketing automation platforms;
• Experience working in or alongside national organizations or multi-region campaigns is a plus;
• Strategic thinker with strong analytical skills and business acumen;
• Data-driven with experience in performance marketing, segmentation, and optimization;
• Collaborative and cross-functional leader with excellent communication and influence skills;
• Ability to manage vendors and relationships with creative team, digital team, government affairs team, and PR team for optimal performance;
• Computer skills sufficient to perform essential functions including knowledge of Microsoft Office Suite;
• Must be 21 years old with a valid driver's license with at least 3 years driving experience in the U.S. to operate a vehicle on behalf of Bethany;
• Must pass a Motor Vehicle Records (MVR) check and maintain a reliable vehicle with proof of adequate coverage;
• Pass a criminal history screen, including state and local child protection agency registries;
• Subscription to and integration of the agency Statement of Faith, Mission Statement, and Commitment to Unity.

We Invest in You

• Experience a team environment with other professionals who are motivated by faith, support one another, pursue excellence, and are in it for the long haul
• Access to training, professional development, and career growth opportunities
• Comprehensive health insurance (medical, dental, and vision)
• 403(b) retirement plan with employer match eligibility
• Generous time off (11 paid holidays, PTO YourWay, paid parental leave, separate sick and paid absence banks)
• Access to education reimbursement for those that qualify
• Comprehensive employee assistance and wellness program
• Employer paid long-term disability and group term life insurance

Salary disclosure for residents of New Jersey, Maryland, Colorado, Washington, California, Hawaii, Rhode Island, Washington D.C. & New York

• Note: Bethany’s compensation plan accounts for geographical differentials

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