Contract Paid Media (Social) Planner

Project Overview Social House, Inc. is seeking experienced independent contractors to support paid media projects with a primary focus on performance-driven social advertising campaigns. The contractor will provide expert-level services in strategy development, campaign management, performance optimization, and reporting across major paid social platforms. The ideal contractor will bring a track record of data-informed insights and creative collaboration that enhance campaign performance aligned with client objectives. This is an ongoing, project-based engagement. Contractor will operate independently and is responsible for determining the means and methods of completing project deliverables. Compensation will be on an hourly basis within a defined range. Scope of Services The contractor may be engaged to deliver services that include but are not limited to the following: Paid Media Planning and Execution

• Independently research, plan, launch, optimize, and troubleshoot paid social campaigns.
• Analyze media performance and provide strategic recommendations based on performance data.
• Define growth opportunities aligned with client business goals across multiple paid media accounts.
• Collaborate with internal strategy and content teams to inform creative performance insights and rollout recommendations.
• Track media budgets and prepare media spend documentation for internal financial reporting.
• Provide campaign attribution analysis and develop reports on cross-channel performance.

Data, Analytics, and Reporting

• Develop and refine first-party audience segmentation strategies.
• Recommend automation tools and platforms to improve reporting efficiency.
• Generate and distribute campaign dashboards with actionable insights tied to defined KPIs.
• Maintain and evolve reporting processes and performance benchmarks.
• Conduct competitor research and track social ad industry trends.

Advisory and Thought Leadership

• Share Paid Media expertise with team members or clients as needed during collaborative meetings.
• Advise on platform updates, creative trends, and new technology relevant to campaign execution.
• Help document and streamline paid media practices, tools, and processes where appropriate.

Experience & Technical Requirements Contractor should meet the following qualifications:

• Minimum of 5 years experience in digital paid media strategy, implementation, and analytics.
• Demonstrated expertise in Meta Ads Manager and all major social ad platforms (TikTok, YouTube, LinkedIn, Reddit, etc.).
• Strong understanding of conversion goals, pixel tracking, ROAS, MER, and other performance metrics.
• Familiarity with tools such as Google Ads, Google Tag Manager, and Asana.
• Proven ability to independently manage large-scale budgets and report on outcomes.
• Advanced proficiency with Excel, dashboarding tools, and public APIs.
• Strong communication skills with the ability to distill complex data into client-friendly insights.

Engagement Details

• Engagement Type: Independent Contractor
• Estimated Duration: Project based or as defined in individual Statements of Work
• Location: Remote
• Industries Served: Marketing and Advertising (Fashion, Beauty, Lifestyle, Tech)

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