Remote Work - Media Buyer Specialist (Full-Stack Growth + Funnel Strategist)

OVERVIEW We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion. This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop. We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you. WHAT YOU’LL OWN Media Buying Across Paid Social + Search

• Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
• Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
• Ruthless focus on ROAS, CAC, and LTV

Conversion Rate Optimization + Funnel Strategy

• Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
• Lead A/B tests across pages, hooks, CTAs, and offers
• Turn performance data into actionable testing roadmaps

️ Direct Response Copywriting That Sells

• Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
• Match copy angles to customer psychology and platform behavior

Funnel + Offer Creation

• Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
• Coordinate landing page design, copy, and structure with internal or external designers
• Leverage proven DR frameworks to continuously launch and test new offers

Ownership & Strategic Growth Leadership

• Set KPIs, manage budgets, and hold yourself accountable to results
• Collaborate closely with founders and marketing leadership
• Build and eventually lead a small performance team as we scale

Requirements

WHAT YOU BRING Expert in Paid Social (Meta, TikTok) and Google Ads

• 2–5+ years of hands-on media buying with proven results
• Experience managing 6–7 figure budgets with measurable growth outcomes

Direct Response Copywriting + CRO Mastery

• You can write, test, and optimize ads, landing pages, and funnel copy that converts
• Deep experience running A/B tests and optimizing every stage of the funnel

Funnel Builder with Results

• You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
• Bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS

Strategic + Tactical

• You think like a CMO but execute like a performance operator
• You don't wait for creative assets or landing pages—you build them yourself or drive the process forward

Self-Starter with High Standards

• You thrive in fast-paced, entrepreneurial environments
• You own your outcomes, track your metrics, and move fast

Timezone: Must be available to work in Pacific Time (PST) hours

Benefits

WHY JOIN US? Competitive base salary + performance bonuses tied to growth Multi-brand exposure across supplements, telehealth, AI/automation, and more Take full ownership of campaigns, funnels, and growth strategy—no red tape Join a fast-paced, performance-driven team that rewards results Opportunity to grow into Head of Growth or CMO-level role as we scale Remote Skills: A/B Testing, Artificial Intelligence (AI), Automation, Bidding, Budget Management, Budgeting, Campaigns, Contract Research Organization (CRO), Copy Writing, Customer Acquisition, Direct Response Advertising, Entrepreneurship, Facebook, Leadership, LifeTime Value (LTV), Marketing, Marketing Strategy, Media Buying and Planning, Metrics, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Product/Service Launch, Psychology, Sales, Scripting (Scripting Languages), Software as a Service (SaaS), Telehealth, Test Plan/Schedule, Up-Selling, User Documentation, Website Conversion, Work From Home About the Company: Purely Optimal Inc. Apply tot his job Apply To this Job