Senior Marketing Manager, AI Driven Customer Reference Program at arenaflex

At arenaflex, we're revolutionizing the way businesses grow and succeed. Our customers are at the heart of everything we do, and their success stories are more than just testimonials about our products – they embody arenaflex's mission to empower millions of organizations to grow better. As our products and offerings continue to evolve, we have a tremendous opportunity to connect with our customers and tell their stories with more breadth, depth, and empathy than ever before. arenaflex is looking for a Senior Customer Reference Program Manager to reinvent our customer reference strategy and program. This role sits on our Customer Proof Team, which manages a broad range of critical programs that attract, engage, and delight arenaflex's prospects and customers. In this exciting role, you'll leverage AI, automation, customer marketing, and program management best practices to develop the program and identify opportunities for the increased growth of arenaflex's customer reference program.

Job Summary:

We're seeking a highly skilled and experienced Senior Marketing Manager to lead the development and execution of our AI-driven customer reference program. As a key member of our Customer Proof Team, you'll be responsible for reinventing our customer reference strategy and program, leveraging AI, automation, customer marketing, and program management best practices to drive growth and success.

Key Responsibilities:

• Lead and reinvent our customer reference program, from strategy to processes to systems, in partnership with Customer Success & Advocacy, Product Marketing, Sales, and executive leadership

• Develop and execute long-term strategies based on analyzing reference revenue, usage, and engagement data, identifying opportunities to grow revenue and overall program adoption
• Oversee the strategic direction and day-to-day implementation of our customer reference program, serving as a key internal contact for customer reference program
• Lead cross-functional teams to define, build, and acquire ideal customer reference profiles & contacts to support deals across all sales and CS segments
• Develop and implement strategies to delight and grow references through customer reference onboarding and ongoing engagement, ensuring long-term reference retention
• Strategically conceptualize, build, and execute customer marketing programs to make it simple, easy, fun, and rewarding for our customers to engage in the program, while ensuring diversity of our base is represented
• Drive innovation by experimenting with new data and technologies (like automation and AI) to enhance our systems, reference engagement, and scale our reference program
• Lead collaboration with cross-functional stakeholders across all go-to-market functions to create a seamless customer reference experience for both buyers and sellers
• Serve as an internal and external thought leader on reference programs and strategy, including developing enablement resources, defining engagement metrics to drive success, and improving program adoption and feedback mechanisms

Essential Qualifications:

• 7+ years of experience in customer marketing & marketing programs, with a proven track record of success developing, executing, and scaling customer marketing/reference programs

• Strong analytical background with proven ability to draw key insights from both quantitative and qualitative data to inform strategic decisions
• Experience enabling revenue-driving teams like Sales and CS at a senior level
• Exceptional relationship-building, problem-solving, and communication skills
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders
• Experience in the software, cybersecurity, or B2B technology industries

Preferred Qualifications:

• Experience with AI, automation, and customer marketing technologies

• Strong understanding of program management best practices and methodologies
• Experience with data analysis and interpretation, with a focus on driving business outcomes
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical stakeholders
• Experience working in a fast-paced, dynamic environment with multiple priorities and deadlines

Skills and Competencies:

• Strong analytical and problem-solving skills, with the ability to draw key insights from data and drive business outcomes

• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical stakeholders
• Strong relationship-building and collaboration skills, with the ability to lead cross-functional teams and influence senior stakeholders
• Experience with AI, automation, and customer marketing technologies, with a strong understanding of program management best practices and methodologies
• Strong data analysis and interpretation skills, with a focus on driving business outcomes

Career Growth Opportunities and Learning Benefits:

• Opportunities to work with a talented team of professionals in a fast-paced, dynamic environment

• Access to ongoing training and development opportunities, including workshops, conferences, and online courses
• Opportunities to take on new challenges and responsibilities, with a focus on career growth and development
• Collaborative and inclusive work environment, with a focus on teamwork and open communication

Work Environment and Company Culture:

• arenaflex is a remote-first company, with a focus on flexibility and work-life balance

• Collaborative and inclusive work environment, with a focus on teamwork and open communication
• Opportunities to work with a talented team of professionals in a fast-paced, dynamic environment
• Access to ongoing training and development opportunities, including workshops, conferences, and online courses

Compensation, Perks, and Benefits:

• Competitive salary range: $92,000 - $138,000 per year

• Comprehensive benefits package, including medical, dental, and vision insurance
• 401(k) matching program, with a focus on retirement savings and security
• Flexible PTO policy, with a focus on work-life balance and flexibility
• Access to ongoing training and development opportunities, including workshops, conferences, and online courses

How to Apply:

If you're a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for the role. We can't wait to hear from you!

Equal Opportunity Employer:

arenaflex is an equal opportunity employer, committed to diversity and inclusion in the workplace. We welcome applications from qualified candidates of all backgrounds and perspectives. If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

About arenaflex:

arenaflex is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you. You can find out more about our company culture in the arenaflex Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, arenaflex was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. Headquartered in Cambridge, Massachusetts, arenaflex was founded in 2006. Today, thousands of employees across the globe work remotely and in arenaflex offices. Visit our careers website to learn more about the culture and opportunities at arenaflex. Apply for this job