Marketing Analytics and Insights Developer
About the position Our tech client is seeking a Marketing Analytics and Insights Developer with strong experience in marketing analytics and business intelligence. This individual will partner with global marketing stakeholders to design and deliver scalable dashboards and reporting solutions that enable data-driven decision making. The successful candidate will leverage SAP Analytics Cloud, SQL, Tableau, and enterprise data to build KPI dashboards, analyze marketing performance, and translate complex data into actionable insights that drive growth and efficiency. This is a remote contract initially going through December 31, 2026, with the potential to go into 2027. Our client is looking for a motivated, experienced and data-driven Marketing Intelligence Senior BI Developer to play a vital role in helping the business build a predictable, efficient, and scalable growth engine. The Marketing Intelligence BI Developer will be responsible for designing, developing, and maintaining BI solutions that enable data-driven decision-making across the company's marketing organization. The ideal candidate will have a strong background in data analysis, a knack for storytelling with data, understanding of marketing metrics and KPIs, and a commitment to continuous learning.
Responsibilities
- Collaborate with marketing stakeholders to understand their requirements and translate them into technical specifications.
- Develop dashboard wireframes to align stakeholders on scope and functionality, displaying structure, layout, content hierarchy, navigation, interactions and use flow.
- Leveraging dashboard approved dashboard wireframes, build SAP Analytics Cloud stories and conduct analyses to identify trends and insights that support business decision-making.
- Ensure data accuracy, integrity, and security in Marketing Intelligence solutions, managing testing, troubleshooting and Incident Response Management for owned dashboards.
- Analyze data within the data warehouse and collaborate with data engineers to optimize solutions for performance.
- Independently execute tasks, from ideation to delivery, proactively interacting with cross-functional teams to access necessary resources or data.
- Develop and maintain team documentation for core reports, including marketing KPI definitions, data catalogues, and user guides.
- Be able to explain complex technical concepts in simple business terms.
- Conduct training to help users understand reports and metrics.
Requirements
- Bachelor’s degree or equivalent experience required.
- Ability to think in the abstract and understand the intricacies of a complex system.
- Advanced SQL, SAP Analytics Cloud and Tableau proficiency experience required.
- Proficiently demonstrates ability to work with multiple and large datasets, ideally specific to customer journey and demand funnel analysis.
- Demonstrates in-depth knowledge of reporting objects (lead/contact, opportunity, account, etc.)
- Understanding of/familiarity with marketing demand funnel and attribution models.
- Excellent written and verbal communication skills; must be able to simplify and explain complex ideas, processes, and data structures.
- Strong track record of cross-functional collaboration.
- Highly accountable with strong project management skills and an ability to meet critical deadlines.
- Ability to work independently and as part of a team.
Nice-to-haves
- Datasphere and Python experience a plus.
- Relational database experience preferred.
- Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices.
- Displays a passion for what you do and a drive to improve.
- Lifelong learner with interest in various tools like Salesforce, Marketo, Adobe Analytics, SAP Business Data Cloud, etc.
Benefits
- Remote contract initially going through December 31, 2026, with the potential to go into 2027
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