Experienced Customer Analytics Manager – Driving Sustainable Growth at arenaflex

At arenaflex, we're revolutionizing the way we approach customer analytics, leveraging first-party data to fuel sustainable growth across our Direct-to-Consumer (DTC) portfolio. As a seasoned Customer Analytics Manager, you'll play a pivotal role in turning data into actionable insights, informing core decision-making, and driving business success. If you're passionate about harnessing the power of data to drive growth, we want to hear from you.

About arenaflex

arenaflex is a leading innovator in the DTC space, with a portfolio of beloved brands that include Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2. Our commitment to delivering exceptional customer experiences is matched only by our dedication to using data-driven insights to inform our strategies. As a key member of our Growth Marketing team, you'll be part of a dynamic and collaborative environment that values creativity, innovation, and data-driven decision-making.

Responsibilities and Essential Functions

As our Customer Analytics Manager, you'll be responsible for leading a Customer Analyst and partnering with Marketing and eComm to build the dashboards, frameworks, and read-outs that inform core decision-making. Your key responsibilities will include:

• Customer-Data Roadmap and Centralized Warehouse: Own the customer-data roadmap and future centralized warehouse, setting ingestion priorities, defining schemas, and enforcing data-quality SLAs.
• Marketing-Performance Dashboards: Oversee, QA, and evolve marketing-performance dashboards covering CAC, ROAS, LTV, cohort curves, and contribution margin.
• Lift Tests and Incrementality Studies: Lead design and analysis of lift tests and incrementality studies, translating findings into channel-budget and offer recommendations.
• Attribution Models: Build and iterate multi-touch or geo-based attribution models that balance statistical rigor with business usability.
• Measurement Plans: Partner with the Performance Marketing Manager to set measurement plans for new channels, audiences, and creative tests.
• Segmentation and Churn Prediction: Collaborate with the Lifecycle Marketing Manager on segmentation, churn prediction, and personalized-offer scoring.
• Team Management: Manage and mentor one Data Analyst, establishing priorities, QA processes, and professional-development plans.
• Insight Read-Outs: Present monthly insight read-outs and opportunity backlogs to senior leadership.
• Analytics and Tools: Evaluate and implement new analytics & tools that improve data capabilities.

Qualifications, Skills, and Education

To succeed in this role, you'll need:

5+ years of marketing or customer-analytics experience

in DTC or ecommerce.

Deep understanding of advanced marketing-measurement frameworks

(MMM, geo-incrementality, cross-channel attribution) and proven ability to apply them.

Advanced proficiency in SQL and BI tools

and data-modeling for cloud warehouses.

Proficiency in Python, R, or similar modeling languages

for statistical analysis, forecasting, and machine-learning pipelines.

Proven track record building attribution models

and cohort-based LTV analyses.

Experience designing A/B or geo-lift tests

and communicating out results.

Preferred Qualifications

While not required, we're particularly interested in candidates with:

• Experience working with cloud-based data warehouses (e.g., AWS Redshift, Google BigQuery).
• Familiarity with data visualization tools (e.g., Tableau, Power BI).
• Strong communication and presentation skills, with the ability to distill complex data insights into actionable recommendations.

Work Environment and Company Culture

As a hybrid role, you'll spend 2-3 days a week in our HQ in Cypress, CA, collaborating with core members of the team. arenaflex is committed to creating a dynamic and inclusive work environment that values creativity, innovation, and data-driven decision-making. Our team is passionate about delivering exceptional customer experiences and using data to drive growth.

Compensation, Perks, and Benefits

arenaflex offers a competitive salary range of $126,547.00 - $196,148.00, depending on experience. We also offer a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) matching, and generous paid time off.

How to Apply

If you're a seasoned Customer Analytics Manager with a passion for driving sustainable growth, we want to hear from you. Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear your story and explore how you can contribute to our team's success.

Join the arenaflex Team

At arenaflex, we're committed to creating a workplace that values diversity, equity, and inclusion. We're an equal opportunities employer and welcome applications from candidates of all backgrounds. If you're passionate about harnessing the power of data to drive growth, we want to hear from you. Apply for this job