CRM Campaign Specialist

Work from home Full-time role Hiring

Job Description:

Configure and execute end-to-end CRM campaigns across multiple channels, including email, onsite notifications, and promotional pages
Utilize data and reporting tools to support segmentation, targeting, and optimal campaign timing decisions
Analyze campaign performance using dashboards and reporting tools (Google Sheets, Tableau, CRM analytics), and continuously refine execution based on insights
Build, manage, and validate player segments within CRM systems (e.g., Fast Track or similar platforms) to ensure accurate targeting and personalization
Collaborate with cross-functional teams to align campaigns with broader business objectives and player engagement strategies
Monitor and evaluate campaign performance, delivering actionable insights and recommendations for continuous improvement
Ensure all campaigns comply with responsible gaming policies, data privacy requirements, and applicable regulatory standards
Contribute to process and workflow improvements, supporting a culture of data-driven execution and accountability

Requirements:

Proven experience in CRM, lifecycle marketing, or campaign execution (iGaming industry experience is a strong advantage)
Strong proficiency in Google Sheets or Excel for data analysis and reporting
Familiarity with CRM platforms such as Fast Track, including campaign workflows and segmentation logic
Strong analytical mindset with the ability to translate data insights into actionable campaign strategies
Excellent organizational skills with the ability to manage multiple workflows simultaneously
High attention to detail, strong ownership, and a results-driven approach

Benefits:

Apply tot his job Apply To this Job

You might like