B2B Content Writer
Job Description:
- Create high-quality content based on provided briefs
- Produce content across formats, including: Landing pages, Blog posts, Newsletters, LinkedIn posts, Paid ads, Email content
- Adapt content for multiple channels (e.g., turning one topic into blog, email, and social posts)
- Ensure content is outcome-driven (focused on user benefits, not just product features)
- Deliver strong first drafts with minimal need for revisions
- Collaborate directly with internal team via Slack and other tools
- (Optional / Nice-to-have) Upload and format content within CMS (Flexi)
Requirements:
- Proven experience in B2B content writing (required)
- Strong ability to write across multiple formats and channels
- Experience with: Landing pages, Thought leadership and blog content, Email marketing and newsletters, and LinkedIn and paid media copy
- Ability to follow structured briefs and provide feedback when needed
- Strong understanding of outcome-driven messaging
- Excellent time management and ability to meet deadlines
- Familiarity with CMS platforms (Flexi or similar) is a plus
- Travel industry experience is a bonus, but not required.
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