PPC Specialist - Multi-Location Lead Generation

PPC Specialist – Multi-Location Lead GenerationAbout the Role Blue Haven Pools is bringing paid media in-house to build a scalable, high-performance lead generation engine across 63+ markets, with aggressive plans for expansion. We are seeking a PPC Specialist to manage, optimize, and scale paid advertising campaigns focused on generating qualified homeowner leads across multiple local markets. This role is ideal for someone who thrives in a fast-paced environment, understands local lead generation, and knows how to turn paid media into measurable business growth. You will work directly within the marketing team to improve campaign efficiency, increase lead quality, and support franchise growth initiatives through strategic paid acquisition efforts across Google, YouTube, TikTok, and other paid platforms. This is a hands-on role for someone who combines strong platform expertise with a performance-driven mindset. What You’ll OwnPaid Media Campaign Management

• Manage and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube
• Manage and support TikTok Ads campaigns focused on awareness, retargeting, and lead generation
• Support Local Services Ads (LSA) optimization and local targeting strategies
• Conduct keyword research, audience targeting, bidding optimization, and creative testing
• Monitor and improve campaign performance daily across multiple markets
• Build and maintain scalable account structures for franchise locations

Lead Generation Optimization

• Optimize campaigns toward qualified leads and booked opportunities
• Improve cost per lead (CPL) and cost per acquisition (CPA)
• Identify opportunities to reduce wasted spend and improve conversion efficiency
• Collaborate with internal teams to improve landing page and funnel performance
• Assist with A/B testing for ad copy, creative, video assets, and landing pages

Multi-Location Marketing Support

• Help manage campaigns across 70+ franchise markets
• Support geo-targeting, local messaging, and market-specific optimization
• Allocate budgets based on performance and seasonality
• Identify performance trends and opportunities across locations

Reporting & Analytics

• Track and report campaign performance using Google Ads, TikTok Ads Manager, Google Analytics 4, and HubSpot
• Assist in building dashboards and performance reporting
• Analyze lead quality, conversion trends, and funnel performance
• Deliver actionable insights and optimization recommendations

What You BringExperience

• 2–5 years of hands-on PPC or paid media experience
• Strong experience managing Google Ads campaigns for lead generation
• Experience with YouTube Ads and TikTok Ads preferred
• Experience with local service or multi-location marketing preferred
• Experience in home services, real estate, construction, or high-ticket services is a plus

Technical Skills

• Strong understanding of Google Ads campaign structure and bidding strategies
• Familiarity with YouTube campaign optimization and short-form video advertising
• Experience with keyword intent, audience segmentation, retargeting, and conversion optimization
• Familiarity with Google Analytics 4 and conversion tracking
• Experience working with CRM integrations and attribution reporting preferred
• Comfortable working in spreadsheets, dashboards, and reporting tools

Mindset

• Performance-driven and analytical
• Detail-oriented with strong problem-solving skills
• Comfortable managing multiple campaigns and priorities simultaneously
• Proactive, accountable, and focused on continuous improvement
• Eager to grow within a fast-moving, in-house marketing team

What Success Looks LikeFirst 6–12 Months

• Improve efficiency and performance across existing campaigns
• Reduce wasted ad spend and improve lead quality
• Support scalable campaign structures across all markets
• Help build reporting systems that connect marketing performance to revenue outcomes
• Contribute to a repeatable paid media playbook for franchise growth
• Expand paid media effectiveness across video and emerging ad platforms

Why This Role Matters This role plays a critical part in Blue Haven’s next phase of growth. You won’t just manage campaigns — you’ll help build the foundation for a scalable, in-house performance marketing engine designed to drive homeowner demand and support franchise expansion nationwide. You’ll have the opportunity to make a direct impact on revenue growth while helping shape the future of paid media at Blue Haven. Bonus Points

• Experience with Local Services Ads (LSA)
• Experience scaling YouTube or TikTok advertising campaigns
• Familiarity with HubSpot, SEMrush, Microsoft Clarity, or call tracking platforms
• Experience working with franchise or multi-location brands
• Experience working inside an in-house marketing team
• Experience transitioning campaigns from an external agency environment

Pay: $65,000.00 - $95,000.00 per year Application Question(s):

• Do you live in the United States?
• Are you in the Mid-West or on the East Coast?
• Do you have hands on experience managing 5+ PPC campaigns at a time?

Work Location: Remote Apply tot his job Apply To this Job