Head of Marketing (law enforcement segment)

This is a remote position. Who They Are Our client is an independent nonprofit that advances excellence in policing through rigorous research, strategic advisory services, and scalable technology solutions. Help them apply decades of evidence and expertise where it matters most: inside the agencies doing the work. The Role They are seeking a senior, hands-on marketing leader with a demonstrated track record of successfully repositioning organizations in complex B2B and/or B2G environments, specifically within or adjacent to the law enforcement and public safety sector. What You’ll Do This role is accountable for leading a full transformation of how they communicate their value within the law enforcement community and B2G realm specifically. The selected candidate will be expected to deliver measurable improvements in clarity, credibility, and market alignment within the first 6–12 months. This is a player–coach role. The successful candidate must be equally capable of setting strategy and personally executing high-impact work in the early stages, including rewriting messaging, guiding website content, and establishing a new standard for communications quality. They are not seeking a generalist or execution-only marketer or someone who has not marketed to law enforcement or public safety previously. They require a proven operator who has led similar transformations before and can point to clear, verifiable outcomes. This role is designed for a candidate who has already solved this problem before and is willing to personally lead the initial transformation work, not just manage it. They are prioritizing evidence of execution and outcomes over credentials, and expect the selected individual to take full ownership of rebuilding and elevating their external communications to match the quality and importance of their work. Expected Outcomes Within the first 6–12 months, this role will be expected to: · Conduct a comprehensive audit of all external communications and marketing assets Redefine and document a clear, differentiated positioning aligned to law enforcement and public safety audiences Personally lead and contribute to a full overhaul of website messaging, structure, and content Establish rigorous standards for all communications, eliminating low-quality or misaligned outputs (including ineffective outsourced or AI-generated content) Evaluate, restructure, or replace external marketing vendors as needed Align marketing and communications directly with business development, partnerships, and institutional credibility goals Success will be measured by observable improvements in awareness of the organization within the 18,000 law enforcement agency community, their message clarity, audience alignment, and stakeholder engagement, and by the effectiveness of marketing efforts in generating inbound traffic and leads. Who You Are The ideal candidate is a senior, hands-on operator who has repeatedly been brought into organizations to fix misaligned marketing and communications functions. They bring: 10–15+ years of experience in marketing and communications leadership A hybrid background spanning strategy and execution (player–coach) Experience in nonprofit, public sector, or relevant for-profit B2G environments Experience within or adjacent to the law enforcement and public safety sector Deep familiarity with institutional and government audiences A strong point of view on what works—and the judgment to eliminate what does not High standards for clarity, professionalism, and credibility The ability to quickly earn trust with both internal leadership and external stakeholders

Required Qualifications

Candidates must meet all of the following:

• Proven Transformation Experience
• Led at least one full-scale marketing and communications turnaround (including messaging, brand, and digital presence) in a B2B or B2G organization
• Able to present concrete before-and-after examples (e.g., website overhaul, messaging framework, brand repositioning)
• Bachelor’s degree in marketing or related field required; Master’s degree preferred

Law Enforcement / Public Safety or Relevant B2G Domain Credibility- Direct experience working with, marketing to, or operating within law enforcement, policing, public safety, or closely related government sectors OR for-profit experience marketing/selling into government, regulated, or institutional buyers with similar dynamics (e.g., GovTech, public safety technology, research/analytics, defense-adjacent sectors) Demonstrated ability to communicate effectively with chiefs, command staff, policymakers, and government stakeholders without requiring extensive onboarding Demonstrated Business Impact-

• Clear evidence that their work contributed to measurable outcomes such as increased partnerships, contract wins, stakeholder engagement, or institutional credibility
• Ability to tie marketing and communications efforts directly to organizational growth or mission impact

Ownership and Accountability-

• Has held full responsibility for brand, messaging, and external communications—not just contributed as a specialist
• Comfortable making decisive changes, including eliminating ineffective channels, replacing vendors, and resetting standards

Hands-On Execution Capability (Critical)-

• Demonstrated ability and willingness to personally execute critical work, including:
• Writing and refining core messaging
• Leading and contributing directly to website content and structure
• Developing initial thought leadership and content direction
• Proven experience operating effectively without large teams or heavy agency dependence

Additional Information

• This is a full-time remote position. Occasional travel is required (estimated once quarterly).
• Salary is commensurate with experience. A competitive benefits package is offered.
• Candidates must agree to a background investigation and be authorized to work in the United States.
• They are open to structuring this as a fractional engagement with defined performance milestones prior to full-time conversion, to ensure demonstrated impact early in the engagement.

Our client is an equal opportunity employer committed to building a diverse and inclusive team. Apply To This Job