Product Marketing Manager I
Overview
The organization is seeking a Product Marketing Manager (PMM) to support the development, launch, and growth of business‑facing products within a fast‑paced advertising ecosystem. This role sits at the intersection of product, marketing, sales, and engineering—ensuring that market needs, advertiser requirements, and product strategy are aligned to drive adoption and measurable business impact. The ideal candidate has experience in digital advertising, product marketing, or monetization‑focused product management. They excel at cross‑functional collaboration, thrive in environments with evolving priorities, and are comfortable owning go‑to‑market (GTM) strategy for products used by a wide range of advertisers. This role will specifically support products focused on lead generation and lead quality, partnering closely with an existing PMM to accelerate GTM execution and adoption across internal sales and partnerships teams.
Key Responsibilities
Market & Product Insights Conduct market assessments, quantitative analysis, and qualitative research to represent advertiser needs and market requirements to product and engineering teams. Identify product risks, gaps, and opportunities to influence product development and prioritization. Provide actionable feedback on advertiser challenges and adoption blockers. Cross‑Functional Collaboration Partner with product management, engineering, design, sales, and other PMMs to ensure new solutions are developed and integrated in a consistent, strategic manner. Align with regional and vertical teams to ensure GTM strategies scale effectively while meeting market‑specific needs. Go‑to‑Market Strategy & Execution Own GTM strategy for a portfolio of advertising products and solutions. Develop product positioning, messaging, documentation, and client‑facing communications. Support internal enablement across sales and partnerships teams, ensuring they have the right narratives, materials, and updates to drive adoption. Contribute to GTM activations across multiple internal teams, tailoring messaging for diverse audiences. Operational Excellence Independently manage weekly priorities, milestones, and deliverables. Provide clear progress updates, identify blockers, and ensure alignment across stakeholders. Drive measurable adoption outcomes and deliver insights that inform product iteration. Minimum Qualifications 2+ years of experience in technology, digital advertising, product marketing, product management, or management consulting. Demonstrated ability to collaborate across cross‑functional teams and influence stakeholders with competing priorities. Strong analytical and deductive reasoning skills; ability to simplify complex issues for diverse audiences. Excellent communication skills across technical, business, and external stakeholders. Proven ability to manage multiple projects, set priorities, and operate independently in a fast‑moving environment. Bachelor’s degree in Marketing, Business, Communications, or a related field.
Preferred Qualifications
Experience in a product marketing role supporting product launches or representing customer/market requirements. Experience developing GTM strategies for globally scaled products, including sales enablement and narrative development. Background in digital advertising, online media, or marketing technology. MBA or advanced degree preferred. Role Context & Key Projects This PMM will support the ads products team, specifically focusing on solutions that help advertisers generate and qualify leads. The primary area of ownership is the lead quality product portfolio, which is undergoing significant transformation. The PMM will work alongside a senior PMM to accelerate GTM execution, support adoption, and ensure alignment across sales, engineering, and product teams. Day‑to‑Day Expectations Align on weekly priorities and key milestones. Execute independently against assigned goals. Draft communications for sales teams, including updates, product changes, and adoption blockers. Identify advertiser challenges and provide actionable insights to product teams. Track adoption metrics and ensure GTM efforts translate into measurable outcomes. Performance Measurement Success in this role will be evaluated based on: Progress toward product adoption goals. Quality and clarity of insights provided to product teams. Effectiveness of GTM materials and internal enablement. Ability to identify and unblock adoption challenges. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. Location: United States (Remote, PST or CST preferred) Role type: Contract 6 Month Position Expected hours: 40 per week Benefits: Dental insurance Health insurance Health savings account Life insurance Paid time off Retirement plan Vision insurance Schedule: 8 hour shift Monday to Friday (Extended schedule as needed Saturday-Sunday) Application Question(s): Do you or will you in the future require any sponsorship to work in the US? Language: English (Required) Apply To This Job