Creative Strategist Meta Ads
Apply Only Here: rstmecom.typeform.com/cstrategy Tasks
Key Responsibilities
Creative Strategy Development
- Develop and own the creative strategy for paid ads based on campaign objectives and growth KPIs.
- Translate performance data and audience insights into creative hypotheses and clear briefs.
- Partner with design, growth, and content teams to ensure strategic consistency across channels.
Copywriting
- Write high-performing ad copy for Meta Ads.
- Adapt messaging and tone to different formats (video, UGC, static) and stages of the funnel.
- Ensure linguistic accuracy and cultural relevance across languages.
Testing & Optimization
- Collaborate on A/B testing plans for creatives, headlines, CTAs, and messaging angles.
- Analyze performance data to identify patterns and optimize creative direction.
- Continuously iterate based on learnings, feedback, and campaign results.
Requirements
- 3+ years of experience in creative strategy, performance marketing, or direct-response advertising.
- Strong English proficiency
- Proven track record of writing performance-oriented ad copy.
- Familiarity with KPIs and analytics in digital marketing (CTR, ROAS, CAC, retention).
- Strong understanding of paid ad platforms (Meta Ads, TikTok Ads, Google Ads, etc.).
- Research-driven mindset and ability to derive insights from trends, data, and culture.
- Excellent communication and collaboration skills across cross-functional teams.
- Strong interest in integrating AI into daily tasks for increased productivity and the best possible outcome.
Nice to Have
- Experience working in DTC, eCommerce, or agency settings.
- Knowledge of localization strategy for European markets.
- Background in branding, psychology, or storytelling is an advantage.
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