Vice President of Sales

The software industry is drowning in transactional partnerships—shallow relationships driven by quotas and short-term incentives. Companies throw bodies at lead lists, hoping something sticks, while partners churn at an unsustainable rate. The result is slow market penetration, missed revenue opportunities, and a constant uphill battle to maintain relevance. Traditional models rely on gut instincts and outdated sales tactics instead of leveraging AI, data-driven insights, and automation to create real value. GFI's approach is built on real-time data, predictive analytics, and AI-driven engagement. Instead of arbitrary quotas, we empower you with the autonomy to target the right channel partners, leverage AI-powered insights to strengthen relationships, and use automation to scale your impact. No red tape. No bureaucracy. Just a high-impact role where your strategic decisions directly drive growth and revenue. This is not a role for someone looking to be micromanaged. It’s not about blasting cold outreach with zero context or blindly chasing a number. This is a role for someone who understands how to identify and cultivate high-value partnerships using modern tools and a strategic mindset. If you thrive in ambiguity, know how to blend human intuition with AI-powered insights, and believe partner success is the key to long-term revenue growth, you’ll excel here. You’ll be at the center of our growth strategy, working alongside leadership to drive smarter, faster market expansion. If you’re ready to take ownership, break away from outdated models, and build a career defined by impact, apply now. What you will be doing

• Maintain and grow relationships with existing partners using AI-enhanced communication insights to personalize engagement, anticipate partner needs, and foster long-term collaboration.
• Identify and establish strategic partnerships aligned with business objectives by leveraging AI-powered market intelligence, data-driven targeting, and outreach automation.
• Track and analyze partner performance using AI-driven analytics and automated reporting to provide leadership with real-time insights and predictive trend analysis.

What you won’t be doing

• Traditional management; this is a hands-on role ,and we have structured processes to ensure and maintain quality
• Dedicating most of your time to recruiting new partners
• Worrying about how much you will earn each month

VP of Channel Sales key responsibilities

• Expand strategic partnerships, leading to faster market penetration, higher partner retention, and increased revenue.

Basic Requirements

• At least 3 years of channel sales leadership experience (manager level or above)
• At least 7 years of total sales experience
• Experience with B2B software sales
• Experience building or implementing AI-assisted workflows in a sales environment
• Currently based in North America

About GFI Software Small and medium-sized businesses don’t have time for complicated IT solutions. Neither do managed service providers. That’s why GFI Software builds powerful, easy-to-use tools that enhance security, optimize networks, and improve communication - all without requiring a dedicated IT team. From network management to cybersecurity and collaboration tools, GFI’s award-winning software is designed to solve the unique challenges of SMBs & MSPs. GFI Software builds enterprise-grade IT solutions for SMBs & MSPs. Trusted by over 40,000 companies across 40+ countries, GFI is setting a new standard for business software. And you can join them. Apply tot his job Apply To this Job